Happy Dog Owner and Dog

Save up to 50% Off

With our Buy one get one free offer*

Discover the benefits of a family owned dog food brand today. Where every bowl has been lovingly put together to provide you with a healthy and happy dog.
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Excellent Reviews on Feefo
Happy Dog Owner and Dog
Happy Dog Owner and Dog

Save up to 50% Off

With our Buy one get one free offer*

Discover the benefits of a family owned dog food brand today. Where every bowl has been lovingly put together to provide you with a healthy and happy dog.
Sign up now
Excellent Reviews on Feefo
Skin & Coat
Perfect for skin & coat
Sensitive Tummies
Suitable of sensitive tummies
Protects joints
Helps protect joint health

Our formulas provide support for digestion, joint health and the well-being of skin and coat.

• Our unique recipes tailor to your dog's specific needs, taking into account factors like age, breed size and lifestyle.

• This holistic blend is crafted with precise nutrients to address your dogs health requirements and adjust depending on life stage.
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Happy Dog Natural Life Concept
Husky Puppy Dog Food

How it works

  1. Tell us about your dog
  2. We'll recommend you a product
  3. If you would like,  add some wet food or treats
  4. Save up to 50% with our Buy One Get One Free Offer*
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* Terms & Conditions apply; Cheapest items is free, discount only applies to one item. Only one use per customer/house hold. Please add two products to the basket.

High quality, natural ingredients

• Our products are free from artificial colours, flavours, preservatives and added sugars.

• Our products prioritise premium human grade meat and essential animal proteins as their core ingredients. - Up to 90% overall protein content. 

• Our commitment to sustainability shines through in our sourcing practices, with many raw ingredients hailing from the local Bavarian region around Wehringen.
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Happy Dog Fit & Vital

What's on the menu?

Cute Puppy Dog Food

Puppy to Junior

From 8 weeks to 18 months, our unique 2-phase puppy and Junior diet has your pup covered.
Puppy & Junior
Adult Dog food

Adult to Senior

For large breeds, small breeds, sensitive to the greedy. We have diets for all budgets and requirements.
Adult +
Tinned Wet Dog Food

Tinned Wet Food

Unique single protein tinned wet food, the perfect choice for a sensitive dog needing a specific protein diet. 
Wet Food
Dog Chews and Treats

Treats & Chews

Because they all deserve a little extra every now and then. Not much else to say.



Chews & Treats
Empty Dog Bowl
Happy tummy's and empty bowls - hear from our customers
Feefo Reviews

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Dog Food Bowl

Need some advice?

Cute Puppy with Dog Food

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Here to help with any of your product questions.
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Vet Dog Food

Chat to us

Have a specific dietary requirements or question for one of nutritional experts or vets

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