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Adult Medium - Dry Dog Food


Dry dog food for medium sized adult dogs

For dogs from 11-25 kg with normal energy requirements. With high quality New Zealand mussels.

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Complete dry dog food for all medium sized adult dogs from 11 – 25 kg with normal energy requirements.

These days an oversupply of protein and fat is often the trigger for a variety of chronic illnesses in our dogs - especially when they are not getting enough exercise! But help is at hand with a balanced and not overly substantial nutrition, which conforms to the actual requirements of an averagely active dog. Happy Dog Medium Adult contains 5 highly-digestible sources of best-quality protein and an adequate 12% fat with essential, unsaturated omega-3 and omega-6 fatty acids from high-quality animal and plant sources. This special recipe with adapted biscuits using the unique Happy Dog Natural Life Concept® from natural ingredients is completed with genuine New Zealand mussels and is perfectly suited to all adult dogs between 11 and 25 kg in weight.

The energy content of Medium Adult is adjusted to their natural desire for 2-3 hours of daily exercise and, when the recommended amount is provided, will prevent supernutrition and any resulting problems. FIT and WELL – following nature’s example! Made in Germany under strict quality controls.

Nutritional Information

Additional Information



Maize, poultry protein*)**), rice flour, poultry fat, salmon meal, fish meal, lamb protein*, haemoglobin*, sunflower oil, sugar beet molasses (desugared)*, apple pomace* (0.6%), whole egg powder, sodium chloride, yeast*, potassium chloride, seaweed* (0.15%), linseed (0.15%), mussel meat* (0.02%), milk thistle, artichoke, dandelion, ginger, birch leaves, stinging nettle, camomile, coriander, rosemary, sage, liquorice root, thyme, yeast (extract)* (total dried herbs: 0.14%) (* dried, ** partially hydrolysed)


Analytical constituents:

Crude protein 24.0%, crude fat 12.0%, crude fibre 3.0%, crude ash 6.5%, calcium 1.35%, phosphorus 0.95%,

sodium 0.4%, Omega 6 fatty acids 2.8%, Omega 3 fatty acids 0.3%



Vitamins / kg:

Vitamin A (E672) 12000 I.U., vitamin D3 (E671) 1200 I.U., vitamin E (all-rac-alpha-tocopheryl acetate 3a700) 75 mg, vitamin B1 (thiamine mononitrate) 4 mg, vitamin B2 (riboflavin) 6 mg, vitamin B6 (pyridoxine hydrochloride 3a831) 4 mg, D-(+)-biotin 575 mcg, calcium-d-pantothenate 10 mg, niacin 40 mg, vitamin B12 70 mcg, choline chloride 60 mg.

Antioxidant, tocopherol-rich extracts of natural origin

Trace elements/kg:

Iron (E1, iron (II) sulphate monohydrate) 105 mg, copper (E4, copper (II) sulphate pentahydrate) 10 mg, zinc (E6, zinc oxide, zinc chelate of amino acids hydrate) 125 mg, manganese (E5 manganese (II) oxide) 25 mg,

iodine (E2 calcium iodate, anhydrous) 2 mg, selenium (E8 sodium selenite) 0.15 mg.


Digestible energy:

1670 kJ/100 g

Feed amount
Normal requirements
For increased energy requirements
11 kg 150 g 165 g
15 kg 200 g 220 g
20 kg 250 g 275 g
25 kg 290 g 320 g


Average Rating

My little working cocker spaniel spins herself dizzy when she hears the bag rattle, licks her chops greedily while it's being tipped out and then waves her paw in the air furiously. She loves it. It's a nice smelly, small size kibble - perfect for smaller dogs.
- Martin Jackson
One of the best dog foods I've tried.
No name given
The dogs love the product have no problems with, only negative I have is the price would love for it to be just a little less expensive but other than can't complain
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My dogs love it, they always clean their bowls and having the food delivered is very convenient.
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We are very happy with your product
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- Janet Bowes
dogs love this food, great for their coats. Never had any problems & I have 2 Border Collies & English Bulldog
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Good value treats which the dogs love. Only complaint would be the very mundane cardboard box which they come in which doesn't re-seal and lasts less long than the biscuits! Time for a packaging re-design on this one?
- Charles Spicer
As above a well loved product archie able to smell like out all of the sticks at 100yds!!!
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My dogs enjoy the food they have good coats and plenty of energy
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very good food the dogs enjoy it
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Love the Happy Dog range.
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Very good food our dogs condition improved after trying it
- Tracey Alcorn
We have only been feeding this product for just over one week so cannot give a comment until used for a few weeks.
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Our two boys are both successful agility dogs and compete at a high level. Their health and fitness are of paramount importance to us. A key component of that is diet. Happy Dog fulfils that requirement absolutely.
- Graeme Radcliffe
excellent product my dogs have been on happy dogs from being weaned , both fine fit healthy dogs with excellent shiny ,healthy coats
- Marian Milling
Very palatable dogs love it
- Susan Kee-McParlin
Both my dogs have been fed Happy Dog from the start and they are in great condition and often get comments on their great coat condition.
- Ken Churcher
Seve our dog loves it. Keeps him healthy. Coat and health excellent. Dosnlt put on weight!
Nutritious and dogs love it.
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great product, great price
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this is the best! Iwould not have any other food for my dogs.
- kerry
- Amanda Robinson
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- Denise Holmes
good size kibble with low smell faeces.
No name given
A good quality product which is easy to use and my dogs love.
- Claire
the product is great, as we have one very happy dog
- David
The 2 year old bitch that I ordered the food for didn't want to eat it but that is because she is a contrary Mary but her mother who had a litter of pups absolutely loved the food
- Toni
- Sheila
Was recommended by breeder. Fantastic food would never give my dog anything else now that I have found Happy Dog.
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Good product, Hamish loves it.
- Barbara
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I tried this on one of my shelties and his coat and coat colour has improved he is still on the food<br/>and likes it - thinking of putting the others on this too.
- Sally
Our cocker has been given happy dog since being a puppy! She is happy, healthy and has a beautiful shiny coat.
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Dogs always eat this food with relish
- Christine Keay
Excellent product, I would highly recommend it as I have been using it for many years for my Labrador.
- Timothy
Need to use product for at least a month to see how dog reacts to it
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Both dogs like it and look well. Only downside both dogs have stools that are difficult to pass bring to hard.
- Louise
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Dog seems to love it. Bit pricy, but good quality. Good quick service.cccccc c
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Our dog likes Happy Dog utility has not tried anything else having been introduced to it as a puppy by breeder.
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Best dog food I've had to drop weight on my dogs
- frances
I always feed my whippets this and they thrive and win plenty of prizes as a result
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Very good my dogs love the food and would recommend it to every one.
- Carole
Have been using this product for years!
My 2 Border Collies have been raised on Happy Dog and I am regularly asked how I get their coats in such good condition and so shiny and it is all down to the food they eat. The dogs love it and so do I.<br/>What goes in has to come back out and cleaning up after them is much easier with Happy Dog food.
- Ken
Excellent product. My dog looks wonderful.
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- kerry
Great product. Dog enjoys food. Lots of energy
- Linda
My dogs are in great shape because of this food
- Tracey
Food seems to be nutritious and the dog always gulps it down
- Julia
Our working cocker has been given Happy Dog from being a puppy. Happy Dog food gives her all the nutrients she requires. She has a beautiful shiny coat, full of energy and is generally a happy little girl.
No name given
A nice tasty food which is reasonably priced and which my dogs like.
- Sally
Good quality food giving health dogs and great costs
- Marian
Product Greatvif only it would arrive
- sue
I love all of the Happy Dog products and have fed my French Bulldog on Happy Dog Puppy, Junior and now Adult Medium. I love that Happy Dog is naturally sourced and that all the ingredients can be traced back to the raw materials used to make the product.
- Linda
Our Cardigan corgi is looking very well and keeps a good weight. She likes it.
- Louise
Good quality food dog has never had any problems with it
- Phillip
I haven't used any of the current order, but I use Happy Dog for my youngster. He is healthy and full of energy. He enjoys his food.
- Vikki
I have been using Happy Dog for nearly three years now and the service has been excellent every time I place an order. Both my Border Collies look great on this food and I have been asked many times how I get their coats so glossy, I put it down to the food and regular brushing. I have recommended this food to many dog owners.
- Ken
- Sandy
Dogs really look forward to their handful of Afrika after a long walk chasing squirrels and anything else that moves.
- Carolyn Nunneley
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- katherine fisher
I have two dogs one who is very sensitive however I've found happy dog caters for both of their needs, used it for 4years now and wouldn't change!
- Nikki Robson
Archie has always had Happy Dog so will not change, although sometimes wish he ate a brand we could buy in store rather than delivered.
- Catriona Bradshaw
First time my dog has tried this ( he is a very fuzzy eater) and has eaten all up. The shape of the food is just the right size!
- Sarah Oneil
Both my dogs love this food, they have lovely glossy coats and enjoy an active healthy life on this food. I would recommend to anyone and everyone.
No name given
Very good quality, dog is happy, like the bag design, quick delivery by DPD.
No name given
Another great delivery and very quick from time of order.
- Phillip Millar
Loved by my little spaniel.
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Food is always eaten to the last crumb. Useful advice contained on the packaging & is expanded online.
- Alan Brown
Excellent.<br/>High quality. <br/>My dog loves it been a fan since a puppy,
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Good good but problem with discount not being fully credited.
- Christopher McChesney
Our Bearded Collies seem to like it and that's what counts!
- Dominic Bray
Dogs won't eat anything else
- Charles Spicer
Millie is so happy eating this food and looks forward to mealtimes no more fussiness
- Sue Lawrey
Quality product at good price
- David Lewis
My dog has gone from.being very fussy with her food to being a happy dog as the label says. She scoffed her first bowl and is always excited when she hears the packet open
- Sharon Minty
Excellent quality dog food for our Chow Chow
- Mark Hopes
Great food - great service & most of all - dogs love it
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Good food that my dogs enjoy, and a very good price for premium food
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Our dogs love it and seem to do well on it
- Dominic Bray
I have used this product for over 5 years now on various Senior dogs. All able to digest easily, enjoy it and most of all keep healthy!
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Both dogs are very healthy.
- Louise Taraniuk
My dog loves this food, low smell from waste matter as well.
- Alison Marshall
All my dogs of all ages love this food. It is so good for them and keeps them healthy with great coats.
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Great Product that our 2 Chow Chows love and thrive on!
- Mark Hopes
Food does very well for our springador, he was getting underweight on very well known brands, and lost his "glow" put him on Happy Dog saw an improvement within a few days!
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My dog loves the food. and it mixes well with his other food
- Sarah Oneil
Millie is happy and content on this food and she is a fussy eater.
- Sue Lawrey
Could have been 5 star but the discount didn't work online so I had to ring
- David Lewis
Dogs love the product & look so well on it
- Lesley Tain
Kizzy loves it and is full of. Fun
- Della Oaks
Superb proct and great service
- Barry Yarde
Good quality food! My dog used to have loose poo’s this food put her straight x
- kirsty victoria davies
Dog seems to be enjoying the food so far.
No name given
Happy, healthy dog. Two meals a day and enjoys it all.
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2 happy healthy dogs. A good range of feeds should our dogs needs change.
- Louise Taraniuk
Good product, dog loves it!
- Richard A Hulse
My GSD and Border Collie absolutely love this food,nothing stops them eating until the dish is clear.
- Dorothy Brooks
dogs love it (why do i need another 13 characters - there is only so much to be said about dog food...)
- Charles Spicer
Excellent product, our dog loves it
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Superb product that our Chows Chows thrive on
- Mark Hopes
Always enjoyed. Is measured out, using helpful advice on the bag.
- Alan Brown
Superb Service With Very Fast Delivery
- Stephen Colman
Bailey has been on happy dog since birth and at 5 years old still loves it.
- Sarah Johnstone
My dog loves the new food and it is agreeing with him.
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Dogs like it and I like the effect it has. I
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Great for there it.
- hazel coley
Cautious start at 15 months but now loves it.
No name given
Both my dogs love this food I bought Adult Medium,they get excited when they see the bag I have to keep an eye on my cat too as he tries to pinch it.
- Audrey Greenwood
Great product and quality
- Gel68
Used it before, very good.
No name given
Our dog has always had Happy Dog and he likes it.<br />As I have not tasted it or benefited from its nutrition cannot comment further and Archie our dog cannot type.
- Catriona Bradshaw
Used happy dog since our pup was 8 weeks old, won’t use anything else
- Keith Moran
Appreciate the reliable and flexible delivery
- Louise Taraniuk
Quality food, which my dog loves
- Hazel Slesser
My dog likes this food (medium dog) most of the time, he is very fussy.
Dog seems to like it and she looks great!
No name given
As always a wonderful dog food for our Chow Chows
- Mark Hopes
Quality product full of goodness
- Gel
Top service and next day delivery
No name given
2 healthy happy dogs what more can I add!
- Louise Taraniuk
Our dog has had Happy Dog all of his 5 years and likes it.
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Happy dogs makes me happy as I have three empty dog bowls at feeding times and three contented boys.
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Excellent food. Dogs love it.
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This is a re order as our Bearded Collie enjoys the product. However its a shame the bags don't have a zip lock on them as the puppy variety has.
- Greg Armstrong
Dog food is excellent, just the service is sometimes disappointing
- Lesley Tain
does exactly what it says on the bag
- annemarie murphy
great food my cockers love it
- Lorna Hynes
Premium product my dogs thrive on it
- Susan Kee-McParlin
Excellent service dogs love Happy Dog food, won’t give them anything else.
- Angela Whitworth
Excellent product well packaged.
- Brian Ashcroft
Dogs generally love this food, our fussy eater sometimes turns his nose up but goes back to it in the end!
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2 happy healthy dogs. Correct weight for their breed.
- Louise Taraniuk
very happy dog more than satisfied
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Well balanced food that my dog loves
- Carol Macdonald
great food and reasonable price
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Every biscuit eaten with relish
- Madeline Lloyd
Superb Product for our 2 Chow Chows
- Mark Hopes
My dog loves this food and looks amazing on it!
- Nicky
Good Quality<br />Dog likes it
- Ian Archer
Ideal for both dogs. Easy to eat and nutritious
No name given
Happy dog , happy has been feed this since a puppy.
- Lesley Eden
Brilliant food for my dog who has a delicate stomach - she thrives on it.
- Sarah
Our Bearded Collie enjoys Happy Dog adult food. Recommended by her breeder and has eaten nothing else!
- Greg Armstrong
My Beagle loves this food, his faeces are firm and small with very little odour.
No name given
Excellent service and product
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Always good service and more than anything our young dog loves the food
- Allan
Dogs say delicious, cant verify!
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Good food, but expensive .v
- Alan Gregg