Natural, healthy dog food online for puppies, adult and senior dogs.

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Your Dog’s Age

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Activity Level

Sensitive Diet

Quality and philosophy

Dear Dog Lover,

Our family are the 3rd generation producing high quality dog food in Wehringen, Bavaria. As big dog lovers and the resulting quest for optimal nutrition, we have developed unique recipes for the health and vitality of your dog.

The special thing about it? The carefully composed variety of pure natural ingredients. We source raw ingredients from local farmers and are thus personally responsible for the safe origin of our food ingredients. Only high quality proteins, combined with the valuable properties of herbs and fruits, are used in our products.

Happy Dog offers the exact nutrition that your dog requires. For every size, for every need and for every age - from puppy to senior.

Best regards,

Georg Müller,

Owner & Managing Director


Our Quality Criteria

Made in Germany

Made in Germany

We do not compromise on quality. Happy dog stands for best quality Made in Germany


The best raw materials

We use the highest quality raw materials and ingredients from local farmers.

What the body needs

What the body needs

We guarantee optimum digestibility, over 90%.

Natural Life

Natural Life

We constantly endeavour to use natural species-appropriate variety of raw ingredients in our recipes.

High quality protein sources

High-quality protein sources

The proteins originate from freshly slaughtered animals.

No Soya

No Soya

We do not use soya.

Natural through and through

Natural through and through

We use no artificial colours, flavourings or preservatives, or genetically-modified raw ingredients.

No animal testing

No animal testing

We are opposed to the use of animal testing.

Quality control

Stringent quality controls

Extremely stringent independent checks guarantee quality at the highest level.

The Happy Dog Natural Life Concept®


Selected Herbs

From freshly dried herbs for stomach, intestines and circulation. They promote natural healthy digestion.


Apple and Fruit Components

Natural, pectin rich fibres ensure well regulated digestion.


Trace Elements

For an optimal supply of all the important trace elements. They are necessary for life and help prevent deficiencies.



Freshly ground by us. Contains Omega 3 and 6 fatty acids for skin and coat metabolism.


Green lipped New Zealand Mussels

Contain glycosaminoglycans (GAGs) which are important for healthy joints, tendons and ligaments.

Moderate energy content


Moderate energy content



A dog is not a wolf! A wolf in the wild covers up to 50 km per day. As a result, it requires significantly more energy than a dog. We therefore ensure:

  • • A moderate supply of energy with less fat and more protein
  • • Reduced energy intake protects against lifestyle diseases such a obesity, joint problems, ect.
  • • Energy content tailored to need simply via the amount fed

Need specific 2-phase diet

Two Phase concept
The protein and energy requirements of mid-sized and large breeds are different in the puppy and young dog phases. Happy Dog developed the 2 -phase concept to support growth rates appropriate for age and requirements.

Other benefits;

  • Optimum calcium / phosphorus content
  • No plant based protein substitutes (e.g. soya)
  • Dry food from top quality animal protein raw ingredients with guarantee of origin
  • Useful combination of all the essential substances
  • Why dry food?

    Just as with people, the health, zest and wellbeing of your dog depends to a large extent on the food it eats every day.

    We recommend a high quality complete dry food for a balanced, healthy diet for your dog.

    Dry food is healthier, more effective and more affordable.

    Wide range of recipes

    Whether your dog is old or young, slim or chubby, active or laid back, robust or very sensitive, there is a wide range of different recipes in dry food. So the food can be optimally adapted to the individual requirements of your four-legged friend.

    Use our food advisor to find just the right varieties from our Happy Dog range, or contact our team of vets for individual advice.

    Dental Care

    Dry food is good for caring for teeth and strengthening the bite. Although it cannot completely prevent tartar, it can at least usually postpone its occurrence. In addition, biting through croquettes helps to keep teeth firm and to prevent loose teeth.

    Declaring the source of protein

    With high-quality dry food the sources of protein are clearly declared. Not so with tinned food: even with high-quality products the composition only states "Meat and animal by-products".