Hero Banner A
Hero Image

Improve Your Dog's Skin & Health Today

Made with rare, high-quality single proteins to improve skin health, reduce allergy and intolerance risks, and support sensitive stomachs.

Claim Your Free Trial Pack Ends Sunday

Just cover the shipping - £4.99!

191,000+ Happier dogs with
Healthy Skin, Stomachs & Coat

Our vet-recommended, rare single-protein diets minimise allergy and intolerance risks, soothe sensitive stomachs, and enhance skin and coat health—all backed by our Taste Guarantee.

What Our Customers Say

So I tried the trial bag first and my itchy Patterdale stopped scratching within two days of being on it full time.

Nancy

Mabel has allergies but since she's been on ostrich she's been the best she's been in nearly 2 years

Natalie

I moved to this after a lot of issues with my dogs tummy - he loves it.

Tara

I recommend this food 100%. It saved my babies life when she lost half her body weight. We tried everything else. She loves this food & is now gaining weight.

Kerrie

My Daisy is a very fussy eater.
I went for the trial pack of wet dog food in kangaroo, she loves it.

Ann-Marie

I decided to put Rocco on Kangaroo as a change from raw and as he has a sensitive stomach. It is an excellent alternative to raw!

Sue

My dog loves the food and it doesn’t make her itch like previous foods we have tried.

Paula

Mobile-Fit Banner

30 Day Taste Guarantee

We know every dog is unique—that’s why we offer a risk-free trial pack. If your pup doesn’t love our food, just let us know and we’ll refund your purchase. No fuss, no questions asked.

How Does Happy Dog Compare?

Free Trial Pack

Have To Purchase Large Amount

30 Day Taste Guarantee

No Money Back Guarantee

Novel Proteins - Like Ostrich & Kangaroo

Uses Common Proteins Like Chicken

Grain Free & Nutritionally Complete

Contains Fillers Like Soy

Vet Formulated & Made By Us

3rd Party Manufactured

Single Protein Diets - Perfect For Allergies

Mixed Protein Diets To Save Costs

  • Good for digestion

    Highly Digestible

    When food is easily digestible, your dog will have smaller, firmer poop. Happy Dog diets are extremely digestible and well-tolerated.

  • Good for skin and coat

    Healthy Skin & Coat

    Highly nutritious, enriched with vitamins and perfectly balanced, containing a rich blend of omega-3 and omega-6 fatty acids.

  • Tailored for every age

    Tailored for every age

    A perfectly balanced, nutritious diet designed to support puppies through to senior dogs at all stages of life, tailored for various activity levels and metabolic needs.

1 of 3

Who is
Happy Dog?

For over 50 years, we've been producing premium nutrition, specialising in novel and single-protein diets for healthy skin and digestion!

Award Winning

From a small family business to Germany’s best dog food brand, Happy Dog has been perfecting premium nutrition for over 50 years—trusted by pet parents everywhere!

Premium Nutrition - no fads

Happy Dog’s Natural Life Concept® delivers premium nutrition with up to 90% animal protein, essential nutrients, and natural ingredients—keeping your dog healthy from nose to tail!

Gentle Cooking Process

Crafted in Bavaria using our Thermostufenmix® process, Happy Dog dry food preserves essential nutrients for a wholesome, balanced, and delicious meal every time!

The Meat Content Myth: What Really Matters

Ever heard less is more? In pet food, that’s often the case. The industry loves its marketing buzzwords, and meat content is just another one. Here’s the truth: meat is 75% water. So when a food claims to be 80% meat, that doesn’t mean 80% protein—once the water’s gone, the real protein content is closer to 20%.

At Happy Dog, we cut through the noise. Our dry food delivers up to 90% animal protein in total protein content, ensuring real, digestible nutrition—not just clever numbers on a label. Because what matters isn’t how much meat goes in—it’s the quality of the protein and matching how much protein your dog needs to their activity levels.

Family-Owned, Locally Sourced, Truly Transparent

At Happy Dog, we’re a family-run business, not a corporate giant like Mars or Nestlé. We produce our own food in Bavaria, sourcing high-quality ingredients from local farmers instead of white-labelling from mass manufacturers like Golden Acres. With short delivery routes for freshness, carefully selected meats, and premium regional ingredients, we ensure transparency, sustainability, and real quality in every bite—because your dog deserves the best.

Our customers love what we do, as do we!

Along with our long experience and high quality ingredients, we believe that love is the most important component of our pet food. Happy Dog has been developed by our own vets and it's their scientific approach that makes us unique. Every bag is natural, balanced and will provide a great shiny coat and a healthy happy dog.

  • Puppy Feeding Guide

    From the first to their last steps. Our diets are developed by vets to make sure your loved ones get the nutrition they require. Discover Happy Dogs’ two-phase diet designed to give your pup the best start in life.

  • Puppy Food
  • Specially Designed Puppy Kibble

    Understand why we’ve chosen to design our puppy dry food in an easy breakable and easily digestible heart shape. Our heart-shaped kibble is perfect for developing puppies.