All you feed is love
Crafting love-filled, nature-inspired recipes since 1965—because experience tastes better.
The benefits of our natural ingredients
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Highly Digestible
When food is easily digestible, your dog will have smaller, firmer poop. Happy Dog diets are extremely digestible and well-tolerated.
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Healthy Skin & Coat
Highly nutritious, enriched with vitamins and perfectly balanced, containing a rich blend of omega-3 and omega-6 fatty acids.
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Tailored for every age
A perfectly balanced, nutritious diet designed to support puppies through to senior dogs at all stages of life, tailored for various activity levels and metabolic needs.
Shop Best Sellers
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Medium Adult
Regular price From £8.99Regular priceUnit price / per -
Adult Maxi
Regular price From £8.99Regular priceUnit price / per -
Pure Kangaroo Wet Dog Food (Australia)
Regular price From £3.99Regular priceUnit price / per
Looking to try before you buy?
Having shipped over 175,000 orders, we know that purchasing a large order can be intimidating. That’s why we offer a free sample of both our dry and wet food—you just cover the shipping. This way, you can easily determine if our products are right for your dog without any stress.
Our customers love what we do, as do we!
Along with our long experience and high quality ingredients, we believe that love is the most important component of our pet food. Happy Dog has been developed by our own vets and it's their scientific approach that makes us unique. Every bag is natural, balanced and will provide a great shiny coat and a healthy happy dog.
18,720 kg
Donated to rescue centres since October 23.
62,400 Daily meals
Based feeding a medium sized dog 300g a day.
64 Rescue Centres
Supported so far.
Happy Dog's Paw to Paw
With every £10 a customer spends, we Happy Dog will donate a day's worth of food to a dog in need.
Get 50% off your first order*
Recent blog posts
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Making Every Purchase Count: Happy Dog's Missio...
At Happy Dog, our love for canines extends beyond providing high-quality dog food; it's about making a significant difference in the lives of dogs in need. We're excited to share...
Making Every Purchase Count: Happy Dog's Missio...
At Happy Dog, our love for canines extends beyond providing high-quality dog food; it's about making a significant difference in the lives of dogs in need. We're excited to share...
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Top Rated Puppy Food - Rated Very Good by Futte...
We are thrilled to announce that another one of our products has been recognised with an award. The Happy Dog Sensible Puppy & Junior, featuring chicken, salmon, and potatoes, has...
Top Rated Puppy Food - Rated Very Good by Futte...
We are thrilled to announce that another one of our products has been recognised with an award. The Happy Dog Sensible Puppy & Junior, featuring chicken, salmon, and potatoes, has...
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Unleashing the Power of Sled Dogs:
These dogs are not just pets, but super athletes known for their remarkable endurance, determination, eagerness to run, and resistance to harsh cold.
Unleashing the Power of Sled Dogs:
These dogs are not just pets, but super athletes known for their remarkable endurance, determination, eagerness to run, and resistance to harsh cold.
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Hemp in Dog Food: A Natural Way to Boost Your P...
The Ultimate Guide to Holistic Dog Care Welcome to our comprehensive guide on holistic pet care, where we delve into the world of natural remedies and supplements to enhance the...
Hemp in Dog Food: A Natural Way to Boost Your P...
The Ultimate Guide to Holistic Dog Care Welcome to our comprehensive guide on holistic pet care, where we delve into the world of natural remedies and supplements to enhance the...
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Puppy Feeding Guide
From the first to their last steps. Our diets are developed by vets to make sure your loved ones get the nutrition they require. Discover Happy Dogs’ two-phase diet designed to give your pup the best start in life.
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Specially Designed Puppy Kibble
Understand why we’ve chosen to design our puppy dry food in an easy breakable and easily digestible heart shape. Our heart-shaped kibble is perfect for developing puppies.