191,000+ Happier dogs with
Healthy Skin, Stomachs & Coat
Our vet-recommended, rare single-protein diets minimise allergy and intolerance risks, soothe sensitive stomachs, and enhance skin and coat health—all backed by our Taste Guarantee.
What Our Customers Say
30 Day Taste Guarantee
We know every dog is unique—that’s why we offer a risk-free trial pack. If your pup doesn’t love our food, just let us know and we’ll refund your purchase. No fuss, no questions asked.
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How Does Happy Dog Compare?

Free Trial Pack
Have To Purchase Large Amount
30 Day Taste Guarantee
No Money Back Guarantee
Novel Proteins - Like Ostrich & Kangaroo
Uses Common Proteins Like Chicken
Grain Free & Nutritionally Complete
Contains Fillers Like Soy
Vet Formulated & Made By Us
3rd Party Manufactured
Single Protein Diets - Perfect For Allergies
Mixed Protein Diets To Save Costs

Who is
Happy Dog?
For over 50 years, we've been producing premium nutrition, specialising in novel and single-protein diets for healthy skin and digestion!
Award Winning
From a small family business to Germany’s best dog food brand, Happy Dog has been perfecting premium nutrition for over 50 years—trusted by pet parents everywhere!
Premium Nutrition - no fads
Happy Dog’s Natural Life Concept® delivers premium nutrition with up to 90% animal protein, essential nutrients, and natural ingredients—keeping your dog healthy from nose to tail!
Gentle Cooking Process
Crafted in Bavaria using our Thermostufenmix® process, Happy Dog dry food preserves essential nutrients for a wholesome, balanced, and delicious meal every time!
The Meat Content Myth: What Really Matters
Ever heard less is more? In pet food, that’s often the case. The industry loves its marketing buzzwords, and meat content is just another one. Here’s the truth: meat is 75% water. So when a food claims to be 80% meat, that doesn’t mean 80% protein—once the water’s gone, the real protein content is closer to 20%.
At Happy Dog, we cut through the noise. Our dry food delivers up to 90% animal protein in total protein content, ensuring real, digestible nutrition—not just clever numbers on a label. Because what matters isn’t how much meat goes in—it’s the quality of the protein and matching how much protein your dog needs to their activity levels.
Family-Owned, Locally Sourced, Truly Transparent
At Happy Dog, we’re a family-run business, not a corporate giant like Mars or Nestlé. We produce our own food in Bavaria, sourcing high-quality ingredients from local farmers instead of white-labelling from mass manufacturers like Golden Acres. With short delivery routes for freshness, carefully selected meats, and premium regional ingredients, we ensure transparency, sustainability, and real quality in every bite—because your dog deserves the best.