From a small family business to Germany’s best dog food brand, Happy Dog has been perfecting premium nutrition for over 50 years—trusted by pet parents everywhere!

Happy Dog’s Natural Life Concept® delivers premium nutrition with up to 90% animal protein, essential nutrients, and natural ingredients—keeping your dog healthy from nose to tail!

Crafted in Bavaria using our Thermostufenmix® process, Happy Dog dry food preserves essential nutrients for a wholesome, balanced, and delicious meal every time!

Ever heard less is more? In pet food, that’s often the case. The industry loves its marketing buzzwords, and meat content is just another one. Here’s the truth: meat is 75% water. So when a food claims to be 80% meat, that doesn’t mean 80% protein—once the water’s gone, the real protein content is closer to 20%.

At Happy Dog, we cut through the noise. Our dry food delivers up to 90% animal protein in total protein content, ensuring real, digestible nutrition—not just clever numbers on a label. Because what matters isn’t how much meat goes in—it’s the quality of the protein and matching how much protein your dog needs to their activity levels.

At Happy Dog, we’re a family-run business, not a corporate giant like Mars or Nestlé. We produce our own food in Bavaria, sourcing high-quality ingredients from local farmers instead of white-labelling from mass manufacturers like Golden Acres. With short delivery routes for freshness, carefully selected meats, and premium regional ingredients, we ensure transparency, sustainability, and real quality in every bite—because your dog deserves the best.