About us

All you feed is love

Because only a healthy dog is a happy dog!

Good dog food today has to be able to do a lot more than just fill a belly. For more than 50 years, the love for pets has been our greatest motivator in the search for the perfect recipe for our natural and healthy premium dog food. We have committed ourselves to the following values:

Dog icon

The love for our four-legged friends

We want to enable every dog to have a healthy and happy life. The special requirements of our fury companions are very important to us. So, for over 50 years we have been passionately developing and perfecting dog food recipes that are optimally tailored to the living conditions of your dog. Adapting to every phase of life and all requirements, we produce our premium dog food Happy Dog with a lot of love and heap of passion.

For the love of dogs
For the love of nature
Nature Icon

The love for nature

Only the finest natural ingredients go into making our high-quality dog food. We source local ingredients from around Augsburg where possible, meaning that up to 80% of our ingredients only have to travel few miles. As a matter of principle, we do not use artificial colours, flavourings or preservatives.

The love of quality

The love for quality

Natural raw materials of the highest quality are the starting point of every bowl of Happy Dog. Through careful processing in the Thermostufenmix®, all vitamins and nutrients are retained and to create a balanced and species-appropriate dog food. This tasty and popular dog food inspires many fur noses and their dog owners on a daily basis. We never use additives such as sugar, colourings, flavourings or preservatives. You can trust that.

For the love of quality
50 years in dog food

The love for tradition

Our family business has been producing food of the highest quality since 1765. Our first-class dog food made from high-quality and natural ingredients has been produced in Wehringen in Bavaria for over 50 years. The Happy Dog brans stands for a species-appropriate and healthy diet or your dog and is designed for the best acceptance, maximum digestibility and tolerance.

Natural Life Concept

Nutrition Concept

We take nature as a model for the production of our premium dog food.

→ Learn more..

Production method

Our pet food is produced with the perfect recipe in the Thermostufenmix®.

→ Learn more..

50 years in dog food

Brand history

In 50 years from the pioneer of wholegrain dog food to the best dog food in Germany.

→ Learn more..

Social commitment

For us, social responsibility also means thinking of others and acting carefully.

→ Learn more..

You might be interested in Dog Food by Diet

We area nation of dog lovers

"My dog is the most important thing in my life"

blue line


"My pet makes me happy"

blue line


"My dog helps me to destress"

blue line


"Our dog makes the entire family happy"

blue line


Thats why all you feed is love

It's the perfect recipe; our expertise and passion for dogs, inspiring us to go above and beyond and create healthy, tasty and unique recipes.


You really can relax in the knowledge that your dog is getting the meal they deserve.


Don't just take are word for it:


Our commitments go beyond just dog food

Billion Tree Campaign

Recyclable packaging

SOS Children's village

K-9 Search Dog Centre

Caring about our environment and sustainability is in our DNA. We are very proud of what we have achieved so far and are excited for what difference we can make in the future.