Production Method

Production Method

Find out how our premium dog food is made from natural ingredients. The secret lies in the 50 years perfecting our recipes and in the Thermostufenmix®.

Would you like to know how Happy Dog dry food is made?

Do you feed your dog Happy Dog dry dog food and wonder how our high-quality dog food is prepared? Here we can explain step by step how our crunchy croquettes are made; from natural ingredients to tasty dry dog food.

How our dry food is made

We take the right portion of meat and offal which are rich in vital substances and combine them with valuable plant-based ingredients and healthy sources of carbohydrates, such as potatoes. We then prepare the mix of natural ingredients for the Thermostufenmix® which make Happy Dog dry food taste so good an maintain all of the goodness we started the process with.

Locally sourced ingredients


Natural raw materials from farmers in our local area.

We out the rearing of the animals and the cultivations of the vegetable raw materials in the hands of our carefully selected agricultural partners. Animal welfare rearing is extremely important to us and for our meat suppliers. We also attach great importance to the fact that we obtains as many of the vegetable raw materials as possible, such as grain, potatoes and local herbs, all from the local area. We are proud to be able to say we get up to 80% of our ingredients this way.

Field to bowl

Shorter delivery routes for more freshness

Most of our ingredients come from the region around Augsburg. Due to the short travel distances, we always receive fresh goods from the field which means the ingredients keep their nutritional content. By doing it like this, we not only protect the environment, we also support local farmers in our homeland.

Short delivery
Grind & Mix

Mill & Mixer

Grind & Mix

All raw materials for our premium dg foods are checked for foreign bodies by several vibrating sieves and magnets so that your dog only gets the perfect food. Then the ingredients are ground and mixed in a mill. This process takes around 4 minutes.


Gentle preparation: vitamins and nutrients are preserved

The feed mixture is first gently pretreated with steam and heated for about an hour. In stage two, the mixture is kneaded in the extruder tube at least to 90 degrees Celsius and then shaped into croquettes.

Drying and finishing

Drying & finishing

Carefully dried & refined with oil

The croquettes are dried for 22 minutes at 125 degrees Celsius. After that, they only have a moisture content of a maximum of 12%, which ensures a longer shelf life. Finally, the dry feed is refined with high quality oils and antioxidants and cooled to ambient temperature.

Check & Pack

Quality control: Because only the best ends up in the bag

The croquettes go through a metal detector again, because only the highest quality in our top priority. That is why the finished croquettes are checked very carefully in the laboratory. Only when we are absolutely sure that our premium dog food has been produced in the best quality with natural ingredients and the perfect recipe, then the croquettes are packed in the bags.

Finished quality checks

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