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Helps Sensitive StomachsLoved by Fussy Eaters100% Single Protein

Sensitive Pure Lamb Wet Dog Food (New Zealand)

5 out of 5 stars

“We switched to a novel protein and within a week our dog was off Apoquel. It has made such a difference to her skin and Happy Dog have gone above and beyond to help me.”

Emma C

Sensible Pure New Zealand uses 100% lamb as a single protein source, ideal for sensitive stomachs. Grain-free and easily digestible, it’s perfect for balanced nutrition.

Choose Your Size

In stock – Get it by Tue 21 Jul

Build a mixed tray of 12 x 400g tins
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Free Trial Offer £8.99 £0.00

  • 2 × 400g of Sensitive Pure Lamb Wet Dog Food (New Zealand)
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30 Day Taste Guarantee

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The Happy Dog Story

From a small family business to Germany’s best dog food brand, Happy Dog has been perfecting premium nutrition for over 50 years—trusted by pet parents everywhere!

German Customer Award 2025/26 Top Pet Brand 2025 — Dietary Dog Food Germany’s Best Brand 2025
Sue
5 out of 5 stars

I decided to put Rocco on Kangaroo as a change from raw and as he has a sensitive stomach. It is an excellent alternative to raw!

Sue

Stomach

Tina
5 out of 5 stars

It took me a year to find food that suited my dog. After learning about novel proteins, she’s like a new dog – happy, itch-free, with healthy skin and loads of energy. Switching to Happy Dog was the best decision I’ve made.

Tina

Novel Proteins

Tara
5 out of 5 stars

I moved to this after a lot of issues with my dog's tummy – he loves it.

Tara

Tummy issues

Natalie
5 out of 5 stars

Mabel has allergies but since she's been on ostrich she's been the best she's been in nearly 2 years.

Natalie

Allergies

Paula
5 out of 5 stars

My dog loves the food and it doesn’t make her itch like previous foods we have tried.

Paula

Itching relief

Nancy
5 out of 5 stars

So I tried the trial bag first and my itchy Patterdale stopped scratching within two days of being on it full time.

Nancy

Trial success

Product Information

Pure Lamb (Sensible Pure New Zealand) is 100% lamb - meat and nutrient-rich offal such as heart, lungs and liver - one of the gentlest single proteins for delicate stomachs.

With no soy or vegetable additives and essential vitamins and minerals, it works as a complete food, a topper, or the wet half of a sensitive dog's diet.

  • 100% lamb meat and offal
  • Single protein, gentle on digestion
  • No soy or vegetable additives
  • Complete and balanced
Feeding Guide

See our portion guide based on weight and activity.

Feeding guide

Feeding guide for Sensitive Pure Lamb Wet Dog Food (New Zealand)

Ingredients

Composition

Lamb Meat and Lamb by-products (67% - lamb lung, lamb meat, lamb liver, lamb heart)**, minerals **) (Recipe contains 32.8% drinking water)

Analytical Components

Crude protein 11.0%, crude fat 8.0%, crude ash 2.5%, calcium 0.8%, phosphorus 0.47%, crude fiber 0.4%, moisture 76%

Calcium as dry matter basis : 3.56%

Additives

Vitamins/kg: Vitamin D3 (3a671) 200 IU, Vitamin E (all rac-alpha-tocopheryl acetate 3a700) 20 mg

NB - When calculating Calcium Content, please use this formula to calculate calcium as a percentage on a dry matter basis:

1) 100% – % Moisture = % Dry Matter

2) [(As Fed Calcium %)/(% Dry Matter)] X 100%

Delivery Information

We offer free delivery over £43

If you are in mainland UK then your order should always arrive with you on the next working day for orders placed before 2pm. If you are outside mainland UK then please allow 2 working days. For orders in the ROI, please allow 3–5 working days.

Pure Lamb (Sensible Pure New Zealand) is 100% lamb - meat and nutrient-rich offal such as heart, lungs and liver - one of the gentlest single proteins for delicate stomachs.

With no soy or vegetable additives and essential vitamins and minerals, it works as a complete food, a topper, or the wet half of a sensitive dog's diet.

  • 100% lamb meat and offal
  • Single protein, gentle on digestion
  • No soy or vegetable additives
  • Complete and balanced
Feeding Guide

See our portion guide based on weight and activity.

Composition

Lamb Meat and Lamb by-products (67% - lamb lung, lamb meat, lamb liver, lamb heart)**, minerals **) (Recipe contains 32.8% drinking water)

Analytical Components

Crude protein 11.0%, crude fat 8.0%, crude ash 2.5%, calcium 0.8%, phosphorus 0.47%, crude fiber 0.4%, moisture 76%

Calcium as dry matter basis : 3.56%

Additives

Vitamins/kg: Vitamin D3 (3a671) 200 IU, Vitamin E (all rac-alpha-tocopheryl acetate 3a700) 20 mg

NB - When calculating Calcium Content, please use this formula to calculate calcium as a percentage on a dry matter basis:

1) 100% – % Moisture = % Dry Matter

2) [(As Fed Calcium %)/(% Dry Matter)] X 100%

We offer free delivery over £43

Mainland UK orders placed before 2pm arrive next working day. Outside mainland UK: allow 2 working days. ROI: 3–5 working days.

Common questions

Does the wet food contain any bone content?
Occasionally, yes - small pieces of bone can be found in the wet food, and this is declared on the tin. Although they can feel hard or sharp when you come across one, they have been contained within the moisture of the food for such a long period that they soften compared with dry or cooked bone, and are considered safe for consumption. If you find a piece that concerns you, send us a photo with the batch and date code from the top of the tin and we will look into it with the manufacturer.
How long does a tin last once opened?
Once opened, keep the tin covered in the fridge and use it within 2-4 days. A 400g tin typically does a small dog two days when fed alongside dry food. If your dog will not eat it fridge-cold, take the day's portion out a little early to come up to room temperature - cold food straight from the fridge is a common reason for refusal rather than dislike of the food itself.
Can I mix this with dry food?
Yes - mixed feeding works well. The one rule: reduce each proportionally rather than feeding the full amount of both, or the calories quietly double up. If you tell us your dog's weight and how much wet food you want to feed per day, we will work out the right dry amount to go alongside it.
How do I transition my dog onto this food?
Go slowly - this is the single most common mistake we see. Start with a small amount mixed into the current food, and build the proportion up gradually over 7-10 days, watching that stools stay settled. For dogs with sensitive stomachs, go even slower. If your dog does get an upset stomach during the switch, pause: go back to the previous ratio until things settle, then reintroduce more slowly.

Pet food advice and guidance, supported by real experts

220,000+ Happier Dogs Feefo rating 4.8/5
5 star rating

Having spent £'s over the years, everything from raw to freeze dried etc. I finally came across Happy Dog and haven't looked back, she loves it and her poos are so much better!

Tammy

Border Terrier
5 star rating

Absolutely no skin problems since changing to Happy Dog novel protein diets.

Lloyd

Golden Retriever
5 star rating

I've just ordered my elimination diet dog food, would like to say there are improvements already!

Irene

Bull Terrier

Don't just take our word for it!

Made with novel and rare proteins designed to ease skin and stomach sensitivities.

Paw icon Try for Free Today!
220,000+ Happier Dogs 5 star rating 4.8/5
5 star rating

Having spent £'s over the years, everything from raw to freeze dried etc. I finally came across Happy Dog and haven't looked back, she loves it and her poos are so much better!

Tammy

Border Terrier
5 star rating

Absolutely no skin problems since changing to Happy Dog novel protein diets.

Lloyd

Golden Retriever
5 star rating

I've just ordered my elimination diet dog food, would like to say there are improvements already!

Irene

Bull Terrier

Don't just take our word for it!

Made with novel and rare proteins designed to ease skin and stomach sensitivities.

Paw icon Try for Free Today!

Loved by 220,000+ dogs across the UK

With over 220,000+ customers, we’ve perfected recipes using high-quality ingredients to suit even the fussiest eaters and sensitive tummies.

Try a free sample of our dry or wet food—just cover shipping—and enjoy our 30-day taste guarantee for total peace of mind.

30-day taste guarantee

Why Choose Happy Dog UK?

For over 50 years, we've been producing premium nutrition, specialising in novel and single-protein diets for healthy skin and digestion.

We’re trusted by pet parents across Europe. From a small family business to Germany’s leading dog food brand, we’ve refined premium nutrition for decades.
Natural Life Concept®: up to 90% animal protein in total protein, balanced nutrients, and natural ingredients for everyday health.
Thermostufenmix® gently preserves vitamins, minerals and flavour for a consistent, wholesome bowl.
“80% meat” ≠ 80% protein—fresh meat is ~75% water. We prioritise high animal-protein contribution in total protein and match levels to your dog’s needs.
Independently run, produced in Bavaria, and sourced from regional partners for short routes, quality, and traceability.
Feefo Exceptional

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