I decided to put Rocco on Kangaroo as a change from raw and as he has a sensitive stomach. It is an excellent alternative to raw!
Stomach
Dog Food Storage Bin - £9.99
Dog Food Storage Bin - £9.99
(5398)
A simple way to store your dog food. Select the 43 litre if you want to put 10kg or more and the 21 litre bin if you want to store less than 10kg's. * Design might vary.
In stock – Get it by 15 Oct
Quantity
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Next day delivery £4.99
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Free delivery £43+
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30 day taste guarantee
The Happy Dog Story
From a small family business to Germany’s best dog food brand, Happy Dog has been perfecting premium nutrition for over 50 years—trusted by pet parents everywhere!
I moved to this after a lot of issues with my dog's tummy – he loves it.
Tummy issues
Mabel has allergies but since she's been on ostrich she's been the best she's been in nearly 2 years.
Allergies
My dog loves the food and it doesn’t make her itch like previous foods we have tried.
Itching relief
So I tried the trial bag first and my itchy Patterdale stopped scratching within two days of being on it full time.
Trial success
Delivery Information
We offer free delivery over £43
If you are in mainland UK then your order should always arrive with you on the next working day for orders placed before 2pm. If you are outside mainland UK then please allow 2 working days. For orders in the ROI, please allow 3–5 working days.
Who is
Happy Dog?
For over 50 years, we've been producing premium nutrition, specialising in novel and single-protein diets for healthy skin and digestion!
Award Winning
From a small family business to Germany’s best dog food brand, Happy Dog has been perfecting premium nutrition for over 50 years—trusted by pet parents everywhere!
Premium Nutrition - no fads
Happy Dog’s Natural Life Concept® delivers premium nutrition with up to 90% animal protein, essential nutrients, and natural ingredients—keeping your dog healthy from nose to tail!
Gentle Cooking Process
Crafted in Bavaria using our Thermostufenmix® process, Happy Dog dry food preserves essential nutrients for a wholesome, balanced, and delicious meal every time!
The Meat Content Myth: What Really Matters
Ever heard less is more? In pet food, that’s often the case. The industry loves its marketing buzzwords, and meat content is just another one. Here’s the truth: meat is 75% water. So when a food claims to be 80% meat, that doesn’t mean 80% protein—once the water’s gone, the real protein content is closer to 20%.
At Happy Dog, we cut through the noise. Our dry food delivers up to 90% animal protein in total protein content, ensuring real, digestible nutrition—not just clever numbers on a label. Because what matters isn’t how much meat goes in—it’s the quality of the protein and matching how much protein your dog needs to their activity levels.
Family-Owned, Locally Sourced, Truly Transparent
At Happy Dog, we’re a family-run business, not a corporate giant like Mars or Nestlé. We produce our own food in Bavaria, sourcing high-quality ingredients from local farmers instead of white-labelling from mass manufacturers like Golden Acres. With short delivery routes for freshness, carefully selected meats, and premium regional ingredients, we ensure transparency, sustainability, and real quality in every bite—because your dog deserves the best.
Loved by 200,000+ dogs across the UK
With over 200,000+ customers, we’ve perfected recipes using high-quality ingredients to suit even the fussiest eaters and sensitive tummies.
Try a free sample of our dry or wet food—just cover shipping—and enjoy our 30-day taste guarantee for total peace of mind.
Blog posts
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Making Every Purchase Count: Happy Dog's Missio...
At Happy Dog, our love for canines extends beyond providing high-quality dog food; it's about making a significant difference in the lives of dogs in need. We're excited to share...
Making Every Purchase Count: Happy Dog's Missio...
At Happy Dog, our love for canines extends beyond providing high-quality dog food; it's about making a significant difference in the lives of dogs in need. We're excited to share...
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Top Rated Puppy Food - Rated Very Good by Futte...
We are thrilled to announce that another one of our products has been recognised with an award. The Happy Dog Sensible Puppy & Junior, featuring chicken, salmon, and potatoes, has...
Top Rated Puppy Food - Rated Very Good by Futte...
We are thrilled to announce that another one of our products has been recognised with an award. The Happy Dog Sensible Puppy & Junior, featuring chicken, salmon, and potatoes, has...
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Unleashing the Power of Sled Dogs:
These dogs are not just pets, but super athletes known for their remarkable endurance, determination, eagerness to run, and resistance to harsh cold.
Unleashing the Power of Sled Dogs:
These dogs are not just pets, but super athletes known for their remarkable endurance, determination, eagerness to run, and resistance to harsh cold.
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Hemp in Dog Food: A Natural Way to Boost Your P...
The Ultimate Guide to Holistic Dog Care Welcome to our comprehensive guide on holistic pet care, where we delve into the world of natural remedies and supplements to enhance the...
Hemp in Dog Food: A Natural Way to Boost Your P...
The Ultimate Guide to Holistic Dog Care Welcome to our comprehensive guide on holistic pet care, where we delve into the world of natural remedies and supplements to enhance the...
