Our customers love what we do

We love what we do

Along with our long experience and high quality ingredients, we believe that love is the most important component of our pet food. Happy Dog has been developed by our own vets and it's their scientific approach that makes us unique. Every bag is natural, balanced and will provide a great shiny coat and a healthy happy dog.

Embracing dog and owner

Happy Dog's Paw to Paw

Together we can make a difference

Find out how it works

Making a difference together with Happy Dog

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3,150kg
Donated Since October

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10,500
Daily meals
for dogs

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46 Rescue
Centres Supported

Orange circle

3,150kg
Donated Since October

Orange circle

10,500
Daily meals
for dogs

Orange circle

46 Rescue Centres Supported

Natural Life Concept

Natural Life Concept

For all dog owners who pay attention to a natural and balanced diet for their four-legged friend. Delicious meat, tasty fish & valuable nutrients are combined so they are perfectly tailored to your dogs daily activity and metabolism.

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The right amount of meat

The right amount of meat

“The dog needs meat!” - you have probably heard this sentence from other dog owners. Read more about the right portion of meat and a balanced ratio of meat, carbohydrates and fibre.

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  • Puppy Feeding Guide

    From the first to their last steps. Our diets are developed by vets to make sure your loved ones get the nutrition they require. Discover Happy Dogs’ two-phase diet designed to give your pup the best start in life.

  • Puppy Food
  • Specially Designed Puppy Kibble

    Understand why we’ve chosen to design our puppy dry food in an easy breakable and easily digestible heart shape. Our heart-shaped kibble is perfect for developing puppies.