Germany’s Best Brands 2025 & Top Pet Brands 2025

Germany’s Best Brands 2025 – Outstanding Price/Performance

We’re proud to announce that Happy Dog has been awarded the German Customer Award 2025/26 in the category “Outstanding Price/Performance.” The award recognises our ongoing commitment to delivering premium, naturally balanced nutrition — from hypoallergenic dog food for sensitive dogs to novel protein dog food crafted from rare, high-quality ingredients.

Between April and May 2025, over 4,500 interviews were conducted and more than 469,000 brand ratings collected across Germany. Each brand was evaluated on customer satisfaction, quality, and value for money.

Respondents were asked: “How do you rate the brand’s performance in relation to the asking price?” The top 20% of brands in each category received the ‘Outstanding Price/Performance’ seal. Thanks to consistently high ratings, Happy Dog placed within this top tier — a testament to our goal of creating affordable, premium-quality single protein dog food that delivers visible health benefits.

We’re deeply grateful to all the pet owners who trust Happy Dog for exceptional quality and balanced nutrition. Whether dry or wet, each meal is made with our promise of natural ingredients, hypoallergenic recipes, and novel protein options that support healthy skin and digestion.

Top Pet Brands 2025 – Happy Dog VET earns leading recognition

Alongside this achievement, our Happy Dog VET line has been named a Top Pet Brand 2025 by hundkatzemaus and Statista for our trusted, science-led approach to hypoallergenic dog food and veterinary diets developed for dogs with specific needs.

In this major consumer study, around 7,000 pet owners rated brands on trust, quality, transparency, sustainability, and recommendation. Within the “Dietary Dog Food” category, Happy Dog VET earned a leading position and received the official Top Pet Brand 2025 seal.

The hundkatzemaus award is among the most respected in the pet sector — reflecting genuine trust from owners who rely on our single protein dog food and novel protein diets to support allergy management, skin health, and digestion.

Why this recognition matters

Pet owners choose Happy Dog VET because each diet is developed by veterinarians and designed for dogs with medical sensitivities. Our hypoallergenic and novel protein dog food recipes are tailored to conditions like digestive issues, renal stress, and skin irritation — ensuring every dog receives exactly what it needs.

Each formula provides complete, balanced nutrition and is available through veterinary consultation, giving owners confidence in the safety and efficacy of our allergy-friendly diets.

What these awards mean to us

Being recognised for both exceptional value and veterinary excellence shows that premium nutrition and affordability can coexist. These awards reinforce our mission to make scientifically backed, hypoallergenic and novel protein dog food accessible to every pet owner.

They also highlight the role of customer feedback: every Happy Dog meal — whether a single protein dog food or a specialised veterinary formula — represents our dedication to quality, transparency, and canine wellbeing.

From everyday nutrition to hypoallergenic and novel protein dog food diets, every Happy Dog recipe delivers exceptional taste, balanced nutrition, and proven results — because all you feed is love.