I decided to put Rocco on Kangaroo as a change from raw and as he has a sensitive stomach. It is an excellent alternative to raw!
Stomach
Improve Your Dog's Skin & Health Today
Made with rare, high-quality single proteins to improve skin health, reduce allergy and intolerance risks, and support sensitive stomachs.
Claim Your Free Trial Pack Ends SundayJust cover the shipping – £4.99!
200,000+ Happier dogs with
Healthy Skin, Stomachs & Coat
Our vet-recommended, rare single-protein diets minimise allergy and intolerance risks, soothe sensitive stomachs, and enhance skin and coat health—all backed by our Taste Guarantee.
It took me a year to find food that suited my dog. After learning about novel proteins, she’s like a new dog – happy, itch-free, with healthy skin and loads of energy. Switching to Happy Dog was the best decision I’ve made.
Novel Proteins
I moved to this after a lot of issues with my dog's tummy – he loves it.
Tummy issues
Mabel has allergies but since she's been on ostrich she's been the best she's been in nearly 2 years.
Allergies
My dog loves the food and it doesn’t make her itch like previous foods we have tried.
Itching relief
So I tried the trial bag first and my itchy Patterdale stopped scratching within two days of being on it full time.
Trial success
Our Quality Promise to You
We use only high-quality natural ingredients and novel single proteins to create the best food for dogs with itching, skin sensitivities, and digestive issues. Our special recipes are designed for elimination diets and developed with vets to support optimal health, taste, and digestibility — helping dogs live happier, healthier lives.
No artificial colours, flavours, or preservatives- Full, natural flavour with no added sugar
- 100% balanced and species-appropriate nutrition
- Made with premium, high-grade raw ingredients
- No animal testing — ever
- Gentle on digestion and kind to sensitive stomachs
How our food is made
Most of our diets use novel proteins and gently cooked natural ingredients to create the best food for dogs with itching and skin sensitivities, ideal for elimination diets and overall skin health.
Crafted with novel proteins for sensitive dogs
Each recipe is made with rare, high-quality single proteins such as ostrich, goat, or kangaroo—ideal for elimination diets and dogs with food intolerances.
Gently cooked to preserve nutrients
Our lower-temperature process locks in vitamins, minerals, and natural flavour, creating the best food for dogs with itching or skin sensitivities.
Science-led, vet-approved formulations
Every recipe is developed by experts to support skin health, digestion, and long-term wellbeing—giving you peace of mind that your dog is getting the best.
30 Day Taste Guarantee
We know every dog is unique—that’s why we offer a risk-free trial pack. If your pup doesn’t love our food, just let us know and we’ll refund your purchase. No fuss, no questions asked.
Most popular products
Pure Kangaroo Wet Dog Food (Australia)
Kangaroo is a rare, high-quality protein that reduces intoleranc...
From
£4.49£49.98
How does Happy Dog compare?
Frequently Asked Questions
Happy Dog
Other Dog Foods
Can I get a trial pack to see if my dog likes it?
Happy Dog
Yes - Free trial packs are available so you can test before buying a full bag.
Other Dog Foods
No – most require you to buy a large size first.
What if my dog doesn’t like the food?
Happy Dog
30-day Taste Guarantee – we’ll refund you even if opened.
Other Dog Foods
Refunds only if unopened or within short periods.
Is it suitable for allergies or sensitivities?
Happy Dog
Yes – made with single or novel proteins like Ostrich, Goat, and Horse.
Other Dog Foods
Often use mixed meats that can trigger reactions.
Is your food nutritionally complete?
Happy Dog
Yes – complete recipes formulated to FEDIAF standards.
Other Dog Foods
Not always – some rely on fillers such as soya or corn.
Do vets recommend your foods?
Happy Dog
Formulated and recommended by vets.
Other Dog Foods
Not all are vet-approved or nutritionally tested.
Do you make your own foods?
Happy Dog
Yes, manufactured by us in Germany.
Other Dog Foods
Many outsource to third parties.
Do you have grain-free options?
Happy Dog
Yes – complete grain-free and sensitive ranges available.
Other Dog Foods
Often limited choice or heavily processed recipes.
200,000+ Happier Dogs
Having spent £'s over the years, everything from raw to freeze dried etc. I finally came across Happy Dog and haven't looked back, she loves it and her poos are so much better!
Tammy
Absolutely no skin problems since changing to Happy Dog novel protein diets.
Lloyd
I've just ordered my elimination diet dog food, would like to say there are improvements already!
Irene
Don't just take our word for it!
Made with novel and rare proteins designed to ease skin and stomach sensitivities.
Try for Free Today!
200,000+ Happier Dogs
4.8/5
4.8/5
Having spent £'s over the years, everything from raw to freeze dried etc. I finally came across Happy Dog and haven't looked back, she loves it and her poos are so much better!
Tammy
Absolutely no skin problems since changing to Happy Dog novel protein diets.
Lloyd
I've just ordered my elimination diet dog food, would like to say there are improvements already!
Irene
Don't just take our word for it!
Made with novel and rare proteins designed to ease skin and stomach sensitivities.
Try for Free Today!
The benefits of our
natural ingredients
Highly digestible
When food is easily digestible, your dog will have smaller, firmer poop. Happy Dog diets are extremely digestible and well-tolerated.
Healthy skin and coat
Highly nutritious, enriched with vitamins and perfectly balanced, containing a rich blend of omega-3 and omega-6 fatty acids.
Tailored for every age
A perfectly balanced, nutritious diet supporting puppies through to seniors, tailored for activity levels and metabolic needs.
Pet food advice and guidance, supported by real experts
Why Does Every Dog Seem Allergic These Days?
Discover how diet, environment, and genetics cause food sensitivities — and why novel protein and hypoallergenic dog food can calm itchy skin.
Read More
Germany’s Best Brands 2025 & Top Pet Brands 2025
Award-winning hypoallergenic and single protein dog food — see why Happy Dog was voted among Germany’s best brands for quality and value.
Read More
Food Intolerance in Dogs – Understanding Causes & Finding the Right Diet
Learn how to identify intolerances and use elimination diets with novel protein dog food to ease itching, improve digestion, and restore comfort.
Read More
Skin Health & Nutrition — Why Novel Proteins Matter
Soothe itching and boost skin health naturally with novel protein and hypoallergenic dog food — perfect for elimination diets and sensitivities.
Read More
Why Choose Happy Dog UK?
For over 50 years, we've been producing premium nutrition, specialising in novel and single-protein diets for healthy skin and digestion.
We’re trusted by pet parents across Europe. From a small family business to Germany’s leading dog food brand, we’ve refined premium nutrition for decades.
Natural Life Concept®: up to 90% animal protein in total protein, balanced nutrients, and natural ingredients for everyday health.
Thermostufenmix® gently preserves vitamins, minerals and flavour for a consistent, wholesome bowl.
“80% meat” ≠ 80% protein—fresh meat is ~75% water. We prioritise high animal-protein contribution in total protein and match levels to your dog’s needs.
Independently run, produced in Bavaria, and sourced from regional partners for short routes, quality, and traceability.
Find the right food for your pet
Wet Dog Food
Struggling with your dog’s skin issues or food sensitivities? Our complete, 100% meat, single-protein wet food is grain-free, gentle on digestion, and designed to help reduce itching and allergies. With a variety of tasty flavours, a 30-Day Taste ...
Dry Dog Food
Crafted with care in Bavaria, our high-quality dry dog food supports digestion, skin health, and overall well-being. With natural ingredients and strict quality control, our NaturCroq, Junior, Fit & Vital, Grain-Free, and Sensitive ranges prov...
Rare Protein Dog Food
Crafted with rare proteins like venison, kangaroo, and ostrich, our grain-free, single-protein dog food is ideal for dogs with allergies, intolerances, or digestive sensitivities. Vet-recommended and highly digestible, it’s available in dry food, ...
Premium Dog Food for Adults & Puppies
Give your dog the nutrition they deserve with our premium dog food, crafted to support healthy digestion and skin. Made with natural, high-quality ingredients, our recipes promote whole-body wellness while being gentle on sensitive stomachs.
Hypoallergenic Dog Food
If your dog struggles with itching, skin issues, or digestive troubles, our limited-ingredient diets offer a simple, high-quality solution. Designed for sensitivities, they feature single protein sources and easily digestible ingredients to reduce...
Vet Dog Food
Developed by vets using the latest scientific research, our vet dog food range supports dogs with special dietary needs, including kidney disease, allergies, and urinary health. Made with natural ingredients like herbs, dietary fibre, and essentia...
Dog food for overweight dogs
Support your dog's weight management with our low-fat, calorie-controlled recipes. Perfect for overweight or low-energy dogs, these formulas help maintain muscle mass while managing body fat. If your vet has recommended a specific diet, explore ou...
Senior Dog Food
Specially formulated for older dogs, our senior dog food supports easy digestion, weight management, and immune health. With moderate energy content and ingredients adapted to aging metabolism, it helps keep senior dogs comfortable and thriving.
Puppy Dry Dog Food
Give your puppy the nutrition they need to grow strong and healthy with our high-protein dry food and treats. From Lamb & Rice to grain-free options, our recipes support gentle digestion and balanced development. For motherless rearing, our pu...
Our customers love what we do, as do we!
