Just ordered my dog food would like to say there are improvements already his coat
Irene
Struggling with your dog’s skin issues or food sensitivities? Our complete, 100% meat, single-protein wet food is grain-free, gentle on digestion, and designed to help reduce itching and allergies. With a variety of tasty flavours, a 30-Day Taste Guarantee, and a Free Trial available, it’s a risk-free way to find food your dog truly thrives on.
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Pure Kangaroo Wet Dog Food (Australia)
Regular price From £4.49Regular price£49.98Sale price From £4.49
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Pure Ostrich Wet Dog Food (Africa)
Regular price From £4.99Regular price£59.88Sale price From £4.99
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Pure Sensitive Horse Wet Dog Food (Montana)
Regular price From £3.99Regular price£0.00Sale price From £3.99
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Sensitive Pure Buffalo Wet Dog Food (Italy)
Regular price From £3.99Regular price£47.88Sale price From £3.99
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Sensitive Pure Lamb Wet Dog Food (New Zealand)
Regular price From £3.99Regular price£47.88Sale price From £3.99
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Pure Turkey Wed Dog Food (Texas)
Regular price From £3.99Regular price£47.88Sale price From £3.99
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Sensitive Pure Game Wet Dog Food (Sweden)
Regular price From £3.99Regular price£47.88Sale price From £3.99
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Sensitive Pure Beef Wet Dog Food (Germany)
Regular price From £3.99Regular price£47.88Sale price From £3.99
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Pure Sea Fish Wet Dog Food (Norway)
Regular price From £3.99Regular price£47.88Sale price From £3.99
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My dog has multiple food allergies, but since slowly introducing the new food her digestion has improved, her stools are firmer, and she has much more energy.
Colin
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Premium Dog Food, Made in Germany
Our family business has been producing food of the highest quality since 1765. Our first-class dog food made from high-quality and natural ingredients has been produced in Wehringen in Bavaria for over 50 years.
We take the right portion of meat and offal which are rich in vital substances and combine them with valuable plant-based ingredients and healthy sources of carbohydrates.
The feed mixture is first gently pretreated with steam and heated for about an hour. In stage two, the mixture is kneaded in the extruder tube to 90 degrees Celsius and then shaped into croquettes.
The benefits of our
natural ingredients
Highly digestible
When food is easily digestible, your dog will have smaller, firmer poop. Happy Dog diets are extremely digestible and well-tolerated.
Healthy skin and coat
Highly nutritious, enriched with vitamins and perfectly balanced, containing a rich blend of omega-3 and omega-6 fatty acids.
Tailored for every age
A perfectly balanced, nutritious diet supporting puppies through to seniors, tailored for activity levels and metabolic needs.
Pet food advice and guidance, supported by real experts
Why Does Every Dog Seem Allergic These Days?
Discover how diet, environment, and genetics cause food sensitivities — and why novel protein and hypoallergenic dog food can calm itchy skin.
Read More
Germany’s Best Brands 2025 & Top Pet Brands 2025
Award-winning hypoallergenic and single protein dog food — see why Happy Dog was voted among Germany’s best brands for quality and value.
Read More
Food Intolerance in Dogs – Understanding Causes & Finding the Right Diet
Learn how to identify intolerances and use elimination diets with novel protein dog food to ease itching, improve digestion, and restore comfort.
Read More
Skin Health & Nutrition — Why Novel Proteins Matter
Soothe itching and boost skin health naturally with novel protein and hypoallergenic dog food — perfect for elimination diets and sensitivities.
Read More
Why Choose Happy Dog UK?
For over 50 years, we've been producing premium nutrition, specialising in novel and single-protein diets for healthy skin and digestion.
We’re trusted by pet parents across Europe. From a small family business to Germany’s leading dog food brand, we’ve refined premium nutrition for decades.
Natural Life Concept®: up to 90% animal protein in total protein, balanced nutrients, and natural ingredients for everyday health.
Thermostufenmix® gently preserves vitamins, minerals and flavour for a consistent, wholesome bowl.
“80% meat” ≠ 80% protein—fresh meat is ~75% water. We prioritise high animal-protein contribution in total protein and match levels to your dog’s needs.
Independently run, produced in Bavaria, and sourced from regional partners for short routes, quality, and traceability.
Find the right food for your pet
Wet Dog Food
Struggling with your dog’s skin issues or food sensitivities? Our complete, 100% meat, single-protein wet food is grain-free, gentle on digestion, and designed to help reduce itching and allergies. With a variety of tasty flavours, a 30-Day Taste ...
Best sellers
Discover our best-selling dog food and treats, chosen by pet owners for their proven results in digestion, nutrition, and taste. From grain-free favourites to formulas for sensitive stomachs, these customer favourites deliver reliable, high-qualit...
Rare Protein Dog Food
Crafted with rare proteins like venison, kangaroo, and ostrich, our grain-free, single-protein dog food is ideal for dogs with allergies, intolerances, or digestive sensitivities. Vet-recommended and highly digestible, it’s available in dry food, ...
Adult Dog Food
At Happy Dog, we offer top-quality adult dog food tailored to all sizes and activity levels. Whether your dog is highly active or has dietary sensitivities, our balanced recipes support overall health and vitality. With options including grain-fre...
Hypoallergenic Dog Food
If your dog struggles with itching, skin issues, or digestive troubles, our limited-ingredient diets offer a simple, high-quality solution. Designed for sensitivities, they feature single protein sources and easily digestible ingredients to reduce...
Dog food for overweight dogs
Support your dog's weight management with our low-fat, calorie-controlled recipes. Perfect for overweight or low-energy dogs, these formulas help maintain muscle mass while managing body fat. If your vet has recommended a specific diet, explore ou...
Senior Dog Food
Specially formulated for older dogs, our senior dog food supports easy digestion, weight management, and immune health. With moderate energy content and ingredients adapted to aging metabolism, it helps keep senior dogs comfortable and thriving.
Small Breed Dog Food
Specially crafted for small dogs up to 10 kg, our mini varieties feature small, easy-to-chew croquettes that support gentle digestion. With holistic nutrition from the Natural Life Concept®, it provides complete and balanced care for puppies, adul...
