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Improve Your Dog's Skin & Health Today

Made with premium rare proteins such as Ostrich, Kangaroo and Goat, specially designed to support dogs with allergies and sensitivities.

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Just cover the shipping - £4.99!

The benefits of our natural ingredients

  • Good for digestion

    Highly Digestible

    When food is easily digestible, your dog will have smaller, firmer poop. Happy Dog diets are extremely digestible and well-tolerated.

  • Good for skin and coat

    Healthy Skin & Coat

    Highly nutritious, enriched with vitamins and perfectly balanced, containing a rich blend of omega-3 and omega-6 fatty acids.

  • Tailored for every age

    Tailored for every age

    A perfectly balanced, nutritious diet designed to support puppies through to senior dogs at all stages of life, tailored for various activity levels and metabolic needs.

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5 stars
Solves Skin Issues
Absolutely no skin problems since changing to Happy Dog.
Lloyd, Verified ✅
5 stars
It's Been A Game Changer
Happy Dog has been a game-changer for my sensitive dog! His tummy is finally settled, and he's now healthy, bright-eyed, and full of life! Thank You!
Jasmine, Verified ✅
5 stars
Happy Dog Makes A Happy Mum
I have a cockerpoo who's a very fussy eater, but he absolutely devours the kangaroo wet food.
Catherine, Verified ✅
5 stars
Just Made the Swap
My dog loves this food and seems happier and healthier since she started eating it.
Madeleine, Verified ✅
5 stars
Great Product Great Service
Such quality food I have used this for over ten years and all my dogs have loved it. The bowls are licked clean within minutes, I highly recommend.
Steve, Verified ✅
Dry Food

REDUCE RISK

Exclusive proteins such as Ostrich and Kangaroo reduce the risk of intolerances, as your dog likely hasn’t encountered them before.

Grain Free

IMPROVES DIGESTION

Our high-quality ingredients improve digestion and nutrient absorption, ensuring your dog stays active, healthy, and full of energy while eating less food.

Adult

VET RECOMMENDED

Vet-approved for sensitive dogs, offering peace of mind that your dog is getting the best nutrition to support their health, energy, and overall happiness.

Shop Best Sellers

  • Wet Dog Food - Pure Kangaroo

    Pure Kangaroo Wet Dog Food (Australia)

    Free Trial Available

    Pure Kangaroo Wet Dog Food (Australia)

    100% Kangaroo - ideal for elimination diets
    From £3.74
    £41.65 From £3.74
    Suitable for All Sizes
    Sale
  • Healthy Dog Food - Medium Adult

    Medium Breed Dry Dog Food (Medium Adult)

    Free Trial Available

    Medium Breed Dry Dog Food (Medium Adult)

    Multi-protein food for medium breed dogs
    From £7.49
    £81.65 From £7.49
    Suitable for Medium
    Sale
  • Grain free ostrich and potato dog food

    Ostrich Dry Dog Food (Africa)

    Free Trial Available

    Ostrich Dry Dog Food (Africa)

    Best seller grain free Ostrich & potato
    From £7.49
    £116.65 From £7.49
    Suitable for Medium & Large
    Sale
  • Adult Maxi Dog food for large breeds

    Large Breed Dry Dog Food (Adult Maxi)

    Free Trial Available

    Large Breed Dry Dog Food (Adult Maxi)

    Multi-protein diet for large breeds
    From £7.49
    £89.98 From £7.49
    Suitable for Large
    Sale
  • Salmon and Rabbit Sensitive Dog Food

    Salmon & Rabbit Dry Dog Food (Ireland)

    Free Trial Available

    Salmon & Rabbit Dry Dog Food (Ireland)

    Highly rated diet for coat and skin
    From £7.49
    £93.32 From £7.49
    Suitable for Medium & Large
    Sale
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Looking to try before you buy?

Having shipped over 186,000 orders, we know that purchasing a large order can be intimidating. That’s why we offer a free sample of both our dry and wet food—you just cover the shipping. This way, you can easily determine if our products are right for your dog without any stress.

Find the right sample

Our customers love what we do, as do we!

Along with our long experience and high quality ingredients, we believe that love is the most important component of our pet food. Happy Dog has been developed by our own vets and it's their scientific approach that makes us unique. Every bag is natural, balanced and will provide a great shiny coat and a healthy happy dog.

Happy Dog's Paw to Paw

With every £10 a customer spends, we Happy Dog will donate a day's worth of food to a dog in need.

Learn moreDonate now

Recent blog posts

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  • Puppy Feeding Guide

    From the first to their last steps. Our diets are developed by vets to make sure your loved ones get the nutrition they require. Discover Happy Dogs’ two-phase diet designed to give your pup the best start in life.

  • Puppy Food

  • Specially Designed Puppy Kibble

    Understand why we’ve chosen to design our puppy dry food in an easy breakable and easily digestible heart shape. Our heart-shaped kibble is perfect for developing puppies.
Learn more