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Shop Wet

Premium, grain-free wet dog food made from 100% pure meat—perfect for dogs with allergies, sensitivities, or as a BARF alternative, offering balanced nutrition in a variety of flavours.

  • Wet Dog Food - Pure Kangaroo

    Pure Kangaroo Wet Dog Food (Australia)

    Sale

    Pure Kangaroo Wet Dog Food (Australia)

    100% Kangaroo - ideal for elimination diets
    From £4.49
    £49.98 From £4.49
    Suitable for All Sizes
    Sale
  • Wet Dog Food - Pure Ostrich

    Pure Ostrich Wet Dog Food (Africa)

    Sale

    Pure Ostrich Wet Dog Food (Africa)

    100% Ostrich meat complete wet dog food
    From £4.99
    £59.88 From £4.99
    Suitable for All Sizes
    Sale
  • Pure Goat Dog Food

    Pure Goat Dog Food (Sardinia)

    Sale

    Pure Goat Dog Food (Sardinia)

    100% Goat meat complete wet dog food
    From £3.99
    £47.88 From £3.99
    Suitable for All Sizes
    Sale
  • Horse Meat Wet Dog Food

    Pure Sensitive Horse Wet Dog Food (Montana)

    Pure Sensitive Horse Wet Dog Food (Montana)

    100% Horse meat complete wet dog food
    From £3.99
    £0.00 From £3.99
    Suitable for All Sizes
  • Wet Dog Food - Pure Buffalo

    Sensitive Pure Buffalo Wet Dog Food (Italy)

    Sale

    Sensitive Pure Buffalo Wet Dog Food (Italy)

    100% Buffalo meat complete wet dog food
    From £3.99
    £47.88 From £3.99
    Suitable for All Sizes
    Sale
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Shop Novel Protein

If your dog struggles with itching, skin issues, or digestion troubles, our limited-ingredient diets offer a gentle, single-protein solution—reducing allergies, improving gut health, and supporting overall well-being.

  • Grain free ostrich and potato dog food

    Africa

    Sale

    Africa

    Best seller grain free Ostrich & potato
    From £8.99
    £139.98 From £8.99
    Suitable for Medium & Large
    Sale
  • Salmon and Rabbit Sensitive Dog Food

    Ireland

    Sale

    Ireland

    Highly rated diet for coat and skin
    From £8.99
    £111.98 From £8.99
    Suitable for Medium & Large
    Sale
  • Supreme New Zealand dog food

    New Zealand

    Sale

    New Zealand

    Stomach & gut friendly
    From £8.99
    £111.98 From £8.99
    Suitable for Medium & Large
    Sale
  • Small Breed Dog Food - Mini Africa

    Mini Africa

    Sale

    Mini Africa

    Small bite grain free Ostrich and potato
    From £8.99
    £65.98 From £8.99
    Suitable for Small
    Sale
  • Small Breed Dog Food - Mini Ireland

    Mini Ireland

    Sale

    Mini Ireland

    Salmon and Rabbit with digestible grains
    From £8.99
    £53.98 From £8.99
    Suitable for Small
    Sale
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Shop Adult

Our premium adult dog food supports skin health, digestion, and overall vitality with high-quality ingredients and omega fatty acids—tailored for all breeds, activity levels, and dietary needs.

  • Healthy Dog Food - Medium Adult

    Medium Adult

    Sale

    Medium Adult

    Multi-protein food for medium breed dogs
    From £8.99
    £97.98 From £8.99
    Suitable for Medium
    Sale
  • Adult Maxi Dog food for large breeds

    Adult Maxi

    Sale

    Adult Maxi

    Multi-protein diet for large breeds
    From £8.99
    £107.98 From £8.99
    Suitable for Large
    Sale
  • Healthy Dog Food - Light Calorie Control

    Light Calorie Control

    Sale

    Light Calorie Control

    Highly filling low fat diet
    From £8.99
    £97.98 From £8.99
    Suitable for Medium & Large
    Sale
  • Supreme New Zealand dog food

    New Zealand

    Sale

    New Zealand

    Stomach & gut friendly
    From £8.99
    £111.98 From £8.99
    Suitable for Medium & Large
    Sale
  • Small Breed Dog Food - Mini Adult

    Mini Adult

    Mini Adult

    Multi-protein food for small breed dogs
    From £8.99
    From £8.99
    Suitable for Small
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Shop Puppy & Junior

All you feed is love—our heart-shaped puppy kibble is easy to chew, gentle on digestion, and packed with nutrition for a healthy start.

  • Junior Dog Food Fit & Vital

    Junior Fit & Vital (Original)

    Junior Fit & Vital (Original)

    Multi-protein Junior diet
    From £8.99
    From £8.99
    Suitable for Medium & Large
  • Baby Puppy Food

    Baby Fit & Vital (Original)

    Baby Fit & Vital (Original)

    Multi-protein diet for under 6 months
    From £8.99
    From £8.99
    Suitable for Medium & Large
  • Puppy Food - Junior Lamb & Rice

    Sensitive Junior Lamb & Rice

    Sensitive Junior Lamb & Rice

    Highly digestible lamb junior diet
    From £8.99
    From £8.99
    Suitable for Medium & Large
  • Small Breed Dog Food - Mini Baby & Junior

    Mini Puppy Fit & Vital

    Mini Puppy Fit & Vital

    Multi-protein puppy diet for small dogs
    From £8.99
    From £8.99
    Suitable for Small
  • Sensitive Baby Lamb & Rice Puppy Food

    Sensitive Baby Lamb & Rice

    Sensitive Baby Lamb & Rice

    Highly digestible lamb based puppy food
    From £8.99
    From £8.99
    Suitable for Medium & Large
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5 stars
Solves Skin Issues
Absolutely no skin problems since changing to Happy Dog.
Lloyd, Verified ✅
5 stars
It's Been A Game Changer
Happy Dog has been a game-changer for my sensitive dog! His tummy is finally settled, and he's now healthy, bright-eyed, and full of life! Thank You!
Jasmine, Verified ✅
5 stars
Happy Dog Makes A Happy Mum
I have a cockerpoo who's a very fussy eater, but he absolutely devours the kangaroo wet food.
Catherine, Verified ✅
5 stars
Just Made the Swap
My dog loves this food and seems happier and healthier since she started eating it.
Madeleine, Verified ✅
5 stars
Great Product Great Service
Such quality food I have used this for over ten years and all my dogs have loved it. The bowls are licked clean within minutes, I highly recommend.
Steve, Verified ✅

Best selling categories

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