• Professional Gold Performance
1 1
Improves Skin Health | 30 DAY TASTE GUARANTEE

Happy Dog

Professional Gold Performance 34 / 24 20kg

Professional Gold Performance 34 / 24 20kg

Default Review Image (5398)
SEE MORE FROM THIS COLLECTION
Size of bag

In Stock, Next Day Delivery Available*
  • American Express
  • Apple Pay
  • Google Pay
  • Maestro
  • Mastercard
  • PayPal
  • Shop Pay
  • Visa
Delivery £4.99
or Free Over £43
30 Day
Taste Guarantee
Currently
In Stock
30 Day Taste Guarantee

At Happy Dog, we’re passionate about improving your dog's skin, health, and overall well-being. That’s why we’re confident you’ll see a noticeable difference in your furry friend with our products.

With our 30-Day Taste Guarantee, your dog can try a sample of our Professional Gold Performance 34 / 24 20kg, risk-free. If your dog doesn’t enjoy it, we’ll happily provide a full refund. It’s our way of ensuring both you and your dog are 100% satisfied!

Ingredients

Composition:

poultry protein* (22 %, of which 18 % chicken meat*), oils
and fats (18 %), rice, rice flour, meat meal, rice protein*, salmon meal, hydrolysed
protein, dried beet pulp*, minerals, apple pomace*, chicory powder, yeasts*
(extract), mussel powder; *) dried.

 

Analytical
constituents:

crude protein 34.0 %, crude
fat 24.0 %, crude fibre 1.5 %, crude ash 7.0 %, calcium 1.3 %, phosphorus 0.8
%, sodium 0.4 %, omega-6 fatty acids 4.0 %, omega-3 fatty acids 0.4 %.

 

 Metabolisable energy: 4320
kcal/kg.

 

Additives:

vitamins/kg: vitamin A
16000 IU, vitamin D3 990 IU.

 

Trace elements / kg:

iron (3b103) 55 mg, copper
(3b405) 12 mg, zinc (3b603) 70 mg, manganese (3b502) 14 mg, iodine (3b202) 1.5
mg, selenium (3b801) 0.2 mg.

 

Antioxidant, tocopherol-rich extracts from plant oils
1b306(i).

Delivery

We offer free delivery over £43

If you are in mainland UK then your order should always arrive with you on the next working day for orders placed before 2pm. If you are outside mainland UK then please allow 2 working days. For orders in the ROI - please allow 3 - 5 working days.

Feeding Guide

View full details
5 stars
Solves Skin Issues
Absolutely no skin problems since changing to Happy Dog.
Lloyd, Verified ✅
5 stars
It's Been A Game Changer
Happy Dog has been a game-changer for my sensitive dog! His tummy is finally settled, and he's now healthy, bright-eyed, and full of life! Thank You!
Jasmine, Verified ✅
5 stars
Happy Dog Makes A Happy Mum
I have a cockerpoo who's a very fussy eater, but he absolutely devours the kangaroo wet food.
Catherine, Verified ✅
5 stars
Just Made the Swap
My dog loves this food and seems happier and healthier since she started eating it.
Madeleine, Verified ✅
5 stars
Great Product Great Service
Such quality food I have used this for over ten years and all my dogs have loved it. The bowls are licked clean within minutes, I highly recommend.
Steve, Verified ✅

Professional Gold Performance 34 / 24 20kg

  • 34/24 (protein / fat)
  • For high-performance
    dogs
  • Gluten-free recipe
  • With chicken meat
  • No added artificial
    colours or preservatives

Happy Dog Profi - Specially developed to
meet the needs of dog professionals in the fields of breeding, training and
performance. This high-quality basic food with its very high energy content
delivers rapidly available energy without overloading the body. The gluten-free
recipe with chicken meat and rice is well accepted and can be optimally digested, even by sensitive dogs. Perfectly
tailored to the needs of adult high-performance dogs. Made in Germany to the
strictest quality standards.

This gluten-free basic food with very high energy content
is ideal for sensitive high-performance dogs. Chicken meat ensures that this is
a product that dogs will love and can be optimally digested.

Who is
Happy Dog?

For over 50 years, we've been producing premium nutrition, specialising in novel and single-protein diets for healthy skin and digestion!

Award Winning

From a small family business to Germany’s best dog food brand, Happy Dog has been perfecting premium nutrition for over 50 years—trusted by pet parents everywhere!

Premium Nutrition - no fads

Happy Dog’s Natural Life Concept® delivers premium nutrition with up to 90% animal protein, essential nutrients, and natural ingredients—keeping your dog healthy from nose to tail!

Gentle Cooking Process

Crafted in Bavaria using our Thermostufenmix® process, Happy Dog dry food preserves essential nutrients for a wholesome, balanced, and delicious meal every time!

The Meat Content Myth: What Really Matters

Ever heard less is more? In pet food, that’s often the case. The industry loves its marketing buzzwords, and meat content is just another one. Here’s the truth: meat is 75% water. So when a food claims to be 80% meat, that doesn’t mean 80% protein—once the water’s gone, the real protein content is closer to 20%.

At Happy Dog, we cut through the noise. Our dry food delivers up to 90% animal protein in total protein content, ensuring real, digestible nutrition—not just clever numbers on a label. Because what matters isn’t how much meat goes in—it’s the quality of the protein and matching how much protein your dog needs to their activity levels.

Family-Owned, Locally Sourced, Truly Transparent

At Happy Dog, we’re a family-run business, not a corporate giant like Mars or Nestlé. We produce our own food in Bavaria, sourcing high-quality ingredients from local farmers instead of white-labelling from mass manufacturers like Golden Acres. With short delivery routes for freshness, carefully selected meats, and premium regional ingredients, we ensure transparency, sustainability, and real quality in every bite—because your dog deserves the best.

Sample Offer Image

Loved by 197,000+ dogs across the UK

With over 197,000+ customers, we’ve perfected recipes using high-quality ingredients to suit even the fussiest eaters and sensitive tummies.

Try a free sample of our dry or wet food—just cover shipping—and enjoy our 30-day taste guarantee for total peace of mind.

Blog posts

View all
1 4
View all