Professional Ireland 12.5kg

Name: Professional Ireland 12.5kg
Brand: Happy Dog
SKU: 3538
Price: 45.99 GBP
Availability: InStock
Rating: 4.9 (5600 reviews)

Professional Ireland 12.5kg

Made with delicate salmon and tasty rabbit, it's perfect for picky or sensitive dogs. Free from lamb, poultry, rice, soy, and wheat, it's gently produced to meet the special dietary needs of sensitive pets.

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12.5kg

In stock – Get it by 07 Nov

Next day delivery £4.99 | Free delivery £43+ | 30 day taste guarantee

30 Day Taste Guarantee

200,000+ happy customers trust our perfected recipes.
Try a free sample with our 30-day taste guarantee.
If it’s not right for your pet, we’ll refund you

The Happy Dog Story

From a small family business to Germany’s best dog food brand, Happy Dog has been perfecting premium nutrition for over 50 years—trusted by pet parents everywhere!

From a small family business to Germany’s best dog food brand, Happy Dog has been perfecting premium nutrition for over 50 years—trusted by pet parents everywhere!

Happy Dog is gently cooked in Bavaria using our Thermostufenmix® process, helping to preserves essential nutrients for a wholesome, balanced, and delicious meal every time!

We’re a family-run business, not a corporate giant like Mars or Nestlé. We produce our own food, sourcing high-quality ingredients from local farmers instead of white-labelling from mass manufacturers like Golden Acres.

German Customer Award 2025/26

Outstanding Value & Quality – Happy Dog Wet Food

Awarded for Top Quality at Great Value, our Happy Dog Sensitive Wet Food impressed customers across Germany. Each recipe is made with 100% animal protein, enriched with essential vitamins, minerals, and trace elements – and always grain-free, soy-free, and with no added sugar.

Discover 11 delicious varieties and taste why Happy Dog is winning hearts and awards.

Happy Dog VET Named Top Pet Brand 2025

We’re proud to announce that Happy Dog VET has been named Top Pet Brand 2025 in the Dietary Dog Food category by hundkatzemaus magazine and Statista.

Over 7,000 pet owners took part in the nationwide survey, rating brands on trust, quality, transparency, sustainability, and their willingness to recommend.

This award recognises the exceptional quality and reliability of our veterinary diets – trusted by owners who want the very best for their dogs.

Because when it comes to health and nutrition, pet owners don’t choose out of habit – they choose out of conviction.

Happy Dog Named Germany’s Best Brand 2025

We’re thrilled to be named Germany’s Best Brand 2025 and to receive the Outstanding Price/Performance award – all thanks to our customers.

In a nationwide survey of over 4,500 participants, 469,000 brands were rated on satisfaction, quality, and value for money. Happy Dog ranked in the top 20%, earning the seal for Outstanding Price/Performance.

It’s proof that premium quality doesn’t have to come with a premium price – just great food that dogs love and owners trust.

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I decided to put Rocco on Kangaroo as a change from raw and as he has a sensitive stomach. It is an excellent alternative to raw!

Sue

Stomach

It took me a year to find food that suited my dog. After learning about novel proteins, she’s like a new dog – happy, itch-free, with healthy skin and loads of energy. Switching to Happy Dog was the best decision I’ve made.

Tina

Novel Proteins

I moved to this after a lot of issues with my dog's tummy – he loves it.

Tara

Tummy issues

Mabel has allergies but since she's been on ostrich she's been the best she's been in nearly 2 years.

Natalie

Allergies

My dog loves the food and it doesn’t make her itch like previous foods we have tried.

Paula

Itching relief

So I tried the trial bag first and my itchy Patterdale stopped scratching within two days of being on it full time.

Nancy

Trial success

Product Information

Complete food for all adult dogs from 11kg with normal energy requirements. Happy Dog has a unique offering for any gourmet who is looking for something special, is very sensitive or just rather picky: the extraordinarily tasty super premium complete food Ireland, produced with delicate salmon and tasty rabbit. With its carefully-selected components (no lamb or poultry protein, no rice, soya or wheat), the particularly gentle production method and specially adapted protein and energy content, Happy Dog Ireland is also excellent for the careful feeding of sensitive dogs with their special needs. The croquettes are perfectly adapted for the teeth of medium and larger-breed dogs. This exclusive recipe is rounded off by the unique Happy Dog Natural Life Concept® made from natural ingredients.

With high-grade meat & offal from salmon and rabbit
Perfect for skin & coat
Nutritious New Zealand mussels
Even for sensitive dogs

Feeding Guide

See our portion guide based on weight and activity.

Ingredients

Composition

Oat, salmon meal (13 %), barley, maize, rabbit protein* (8 %), potato*, oils and fats, beet pulp* (desugared), hydrolysed protein, haemoglobin*, apple pomace* (1.1 %), dried whole egg, potassium chloride, yeasts*, sodium chloride, seaweed*, linseed (0.15 %), mussel meat* (0.05 %), milk thistle, yucca schidigera*, yeasts* (extract), artichoke, dandelion, ginger (0.014 %), birch leaves, stinging nettle, camomile, coriander, rosemary, sage, liquorice root, thyme, (total dried herbs: 0.17 %). *dried. | Metabolisable energy: 1475 KJ / 100g 3530 Kcal / kg

Analytical Components

Crude protein 21%, crude fat 10%, crude fibre 3%, crude ash 6, .5%, calcium 1.2%, phosphorus 0.85%, sodium 0.45%, omega-6 fatty acids 2.5%, omega-3 -Fatty acids 0.3%

Additives

Vitamins/kg: vitamin A, vitamin D3, vitamin E, vitamin B1, vitamin B2, vitamin B6, biotine, calcium-D-pantothenate, niacin, vitamin B12, choline chloride, antioxidants: high tocopherol extracts of natural origin. Trace elements/kg: iron, copper, zinc, manganese, iodine, selenium

Delivery Information

We offer free delivery over £43

If you are in mainland UK then your order should always arrive with you on the next working day for orders placed before 2pm. If you are outside mainland UK then please allow 2 working days. For orders in the ROI, please allow 3–5 working days.

Complete food for all adult dogs from 11kg with normal energy requirements. Happy Dog has a unique offering for any gourmet who is looking for something special, is very sensitive or just rather picky: the extraordinarily tasty super premium complete food Ireland, produced with delicate salmon and tasty rabbit. With its carefully-selected components (no lamb or poultry protein, no rice, soya or wheat), the particularly gentle production method and specially adapted protein and energy content, Happy Dog Ireland is also excellent for the careful feeding of sensitive dogs with their special needs. The croquettes are perfectly adapted for the teeth of medium and larger-breed dogs. This exclusive recipe is rounded off by the unique Happy Dog Natural Life Concept® made from natural ingredients.

With high-grade meat & offal from salmon and rabbit
Perfect for skin & coat
Nutritious New Zealand mussels
Even for sensitive dogs

Feeding Guide

See our portion guide based on weight and activity.

Composition

Oat, salmon meal (13 %), barley, maize, rabbit protein* (8 %), potato*, oils and fats, beet pulp* (desugared), hydrolysed protein, haemoglobin*, apple pomace* (1.1 %), dried whole egg, potassium chloride, yeasts*, sodium chloride, seaweed*, linseed (0.15 %), mussel meat* (0.05 %), milk thistle, yucca schidigera*, yeasts* (extract), artichoke, dandelion, ginger (0.014 %), birch leaves, stinging nettle, camomile, coriander, rosemary, sage, liquorice root, thyme, (total dried herbs: 0.17 %). *dried. | Metabolisable energy: 1475 KJ / 100g 3530 Kcal / kg

Analytical Components

Crude protein 21%, crude fat 10%, crude fibre 3%, crude ash 6, .5%, calcium 1.2%, phosphorus 0.85%, sodium 0.45%, omega-6 fatty acids 2.5%, omega-3 -Fatty acids 0.3%

Additives

Vitamins/kg: vitamin A, vitamin D3, vitamin E, vitamin B1, vitamin B2, vitamin B6, biotine, calcium-D-pantothenate, niacin, vitamin B12, choline chloride, antioxidants: high tocopherol extracts of natural origin. Trace elements/kg: iron, copper, zinc, manganese, iodine, selenium

We offer free delivery over £43

Mainland UK orders placed before 2pm arrive next working day. Outside mainland UK: allow 2 working days. ROI: 3–5 working days.

Having spent £'s over the years, everything from raw to freeze dried etc. I finally came across Happy Dog and haven't looked back, she loves it and her poos are so much better!

Tammy

Absolutely no skin problems since changing to Happy Dog novel protein diets.

Lloyd

I've just ordered my elimination diet dog food, would like to say there are improvements already!

Irene

Don't just take our word for it!

Made with novel and rare proteins designed to ease skin and stomach sensitivities.

Try for Free Today!

Having spent £'s over the years, everything from raw to freeze dried etc. I finally came across Happy Dog and haven't looked back, she loves it and her poos are so much better!

Tammy

Absolutely no skin problems since changing to Happy Dog novel protein diets.

Lloyd

I've just ordered my elimination diet dog food, would like to say there are improvements already!

Irene

Don't just take our word for it!

Made with novel and rare proteins designed to ease skin and stomach sensitivities.

Try for Free Today!

Loved by 200,000+ dogs across the UK

With over 200,000+ customers, we’ve perfected recipes using high-quality ingredients to suit even the fussiest eaters and sensitive tummies.

Try a free sample of our dry or wet food—just cover shipping—and enjoy our 30-day taste guarantee for total peace of mind.

Pet food advice and guidance, supported by real experts

Why Does Every Dog Seem Allergic These Days?

Discover how diet, environment, and genetics cause food sensitivities — and why novel protein and hypoallergenic dog food can calm itchy skin.

Germany’s Best Brands 2025 & Top Pet Brands 2025

Award-winning hypoallergenic and single protein dog food — see why Happy Dog was voted among Germany’s best brands for quality and value.

Food Intolerance in Dogs – Understanding Causes & Finding the Right Diet

Learn how to identify intolerances and use elimination diets with novel protein dog food to ease itching, improve digestion, and restore comfort.

Skin Health & Nutrition — Why Novel Proteins Matter

Soothe itching and boost skin health naturally with novel protein and hypoallergenic dog food — perfect for elimination diets and sensitivities.

Read Our Blog

Why Choose Happy Dog UK?

For over 50 years, we've been producing premium nutrition, specialising in novel and single-protein diets for healthy skin and digestion.

We’re trusted by pet parents across Europe. From a small family business to Germany’s leading dog food brand, we’ve refined premium nutrition for decades.

Natural Life Concept®: up to 90% animal protein in total protein, balanced nutrients, and natural ingredients for everyday health.

Thermostufenmix® gently preserves vitamins, minerals and flavour for a consistent, wholesome bowl.

“80% meat” ≠ 80% protein—fresh meat is ~75% water. We prioritise high animal-protein contribution in total protein and match levels to your dog’s needs.

Independently run, produced in Bavaria, and sourced from regional partners for short routes, quality, and traceability.