Professional Medium Adult 12kg

Name: Professional Medium Adult 12kg
Brand: Happy Dog
SKU: 60756
Price: 39.99 GBP
Availability: InStock
Rating: 4.9 (358 reviews)

“We switched to a novel protein and within a week our dog was off Apoquel. It has made such a difference to her skin and Happy Dog have gone above and beyond to help me.”

Emma C

Our Best Seller combines five premium proteins and omega oils for healthy skin, coat, and immunity. Wheat-free and perfectly balanced for medium-sized dogs.

Choose Your Size

12kg

In stock – Get it by Fri 17 Jul

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Composition

Animal proteins* (14 % poultry, 4 % lamb), maize, maize flour, rice,barley, oils and fats, fish meal (5 %, of which 50 % salmon meal), haemoglobin*, hydrolysed protein, beet pulp* (desugared), apple pomace*, potassium chloride, yeasts*, sodium chloride, seaweed*, linseed (0.16 %), dried whole egg (0.12 %), milk thistle, mussel meat* (0.02 %), yeasts* (extract), artichoke, dandelion, ginger (0.016 %) birch leaves, stinging nettle, camomile, coriander, rosemary, sage, liquorice root, thyme (total dried herbs: 0.16 %). *dried. Metabolizable energy: 1550 KJ / 100g; 3710 Kcal / kg

analytical components

Crude protein 24.0%, crude fat 13.0%, crude fibre 2.5%, crude ash 6.5%, calcium 1.4%, phosphorus 0.95%, sodium 0.4%, potassium 0.5%, magnesium 0 , 1%, omega-6 fatty acids 3.0%, omega-3 fatty acids 0.3%.

Additives

Vitamins / kg: vitamin A (3a672a) 12000 IU, vitamin D3 (3a671) 1000 IU, vitamin E (3a700) 75 mg, vitamin B1 (3a821) 4 mg, vitamin B2 (3a825ii) 6 mg, vitamin B6 (3a831) 4 mg, biotin (3a880) 575 mcg, calcium D-pantothenate (3a841) 10 mg, niacin (3a314) 40 mg, vitamin B12 70 mcg, choline chloride (3a890) 60 mg, vitamin C (3a312) 20 mg. Trace elements / kg: iron (as 3b103, 3b106) 105 mg, copper (as 3b405, 3b406) 10 mg, zinc (as 3b603, 3b606, 3b607) 105 mg, manganese (as 3b502, 3b504) 25 mg, iodine (as 3b202 ) 2 mg, selenium (as 3b801, 3b8.12) 0.15 mg. Antioxidants, tocopherol extracts from vegetable oils 1b306 (i).

How much Professional Medium Adult 12kg does your dog need?

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Weight kg

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Orders placed before 6:30pm Mon–Fri

Free delivery for orders over £43 otherwise £4.99
UK Mainland
Next Day Delivery
NI & Highlands
Two Day Delivery
Republic of Ireland
3–5 Working Days

30 Day Taste Guarantee

Trusted by 220,000+ happy dogs across the UK
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The Happy Dog Story

From a small family business to Germany’s best dog food brand, Happy Dog has been perfecting premium nutrition for over 50 years—trusted by pet parents everywhere!

From a small family business to Germany’s best dog food brand, Happy Dog has been perfecting premium nutrition for over 50 years—trusted by pet parents everywhere!

Happy Dog is gently cooked in Bavaria using our Thermostufenmix® process, helping to preserves essential nutrients for a wholesome, balanced, and delicious meal every time!

We’re a family-run business, not a corporate giant like Mars or Nestlé. We produce our own food, sourcing high-quality ingredients from local farmers instead of white-labelling from mass manufacturers like Golden Acres.

German Customer Award 2025/26

Outstanding Value & Quality – Happy Dog Wet Food

Awarded for Top Quality at Great Value, our Happy Dog Sensitive Wet Food impressed customers across Germany. Each recipe is made with 100% animal protein, enriched with essential vitamins, minerals, and trace elements – and always grain-free, soy-free, and with no added sugar.

Discover 11 delicious varieties and taste why Happy Dog is winning hearts and awards.

Happy Dog VET Named Top Pet Brand 2025

We’re proud to announce that Happy Dog VET has been named Top Pet Brand 2025 in the Dietary Dog Food category by hundkatzemaus magazine and Statista.

Over 7,000 pet owners took part in the nationwide survey, rating brands on trust, quality, transparency, sustainability, and their willingness to recommend.

This award recognises the exceptional quality and reliability of our veterinary diets – trusted by owners who want the very best for their dogs.

Because when it comes to health and nutrition, pet owners don’t choose out of habit – they choose out of conviction.

Happy Dog Named Germany’s Best Brand 2025

We’re thrilled to be named Germany’s Best Brand 2025 and to receive the Outstanding Price/Performance award – all thanks to our customers.

In a nationwide survey of over 4,500 participants, 469,000 brands were rated on satisfaction, quality, and value for money. Happy Dog ranked in the top 20%, earning the seal for Outstanding Price/Performance.

It’s proof that premium quality doesn’t have to come with a premium price – just great food that dogs love and owners trust.

I decided to put Rocco on Kangaroo as a change from raw and as he has a sensitive stomach. It is an excellent alternative to raw!

Sue

Stomach

It took me a year to find food that suited my dog. After learning about novel proteins, she’s like a new dog – happy, itch-free, with healthy skin and loads of energy. Switching to Happy Dog was the best decision I’ve made.

Tina

Novel Proteins

I moved to this after a lot of issues with my dog's tummy – he loves it.

Tara

Tummy issues

Mabel has allergies but since she's been on ostrich she's been the best she's been in nearly 2 years.

Natalie

Allergies

My dog loves the food and it doesn’t make her itch like previous foods we have tried.

Paula

Itching relief

So I tried the trial bag first and my itchy Patterdale stopped scratching within two days of being on it full time.

Nancy

Trial success

Product Information

Would you like to provide your four-legged friend with an extra portion of health in a natural and balanced way? Then Happy Dog fit & vital is exactly the right thing for you - the five different protein components ensure a healthy variety of proteins, based on nature's example: salmon, sea fish, egg, lamb and poultry. Salmon is rich in essential omega-3 and omega-6 fatty acids - ideal for skin and coat. Digestible sea fish provides the body with many vitamins, while egg, biologically valuable protein and lamb, provide many important minerals. The recipe is rounded off by particularly nutritious poultry, which serves as a supplier of essential trace elements. Happy Dog fit & vital Medium Adult is perfectly tailored to the needs of adult, medium-sized dogs up to 25 kg. The balanced and delicious complete food is based on the unique Happy Dog Natural Life Concept® and is enriched with valuable New Zealand mussels. Important omega-3 and omega-6 fatty acids are good for the skin and coat. The very digestible recipe is ideal for normally active dogs from 11 to 25 kg. - Supports the immune system - Optimal for skin and coat - Highly digestible protein variety - Supports the joints - 24/13 protein fat content - Wheat-free recipe

Feeding Guide

See our portion guide based on weight and activity.

Ingredients

Composition

Animal proteins* (14 % poultry, 4 % lamb), maize, maize flour, rice,barley, oils and fats, fish meal (5 %, of which 50 % salmon meal), haemoglobin*, hydrolysed protein, beet pulp* (desugared), apple pomace*, potassium chloride, yeasts*, sodium chloride, seaweed*, linseed (0.16 %), dried whole egg (0.12 %), milk thistle, mussel meat* (0.02 %), yeasts* (extract), artichoke, dandelion, ginger (0.016 %) birch leaves, stinging nettle, camomile, coriander, rosemary, sage, liquorice root, thyme (total dried herbs: 0.16 %). *dried. Metabolizable energy: 1550 KJ / 100g; 3710 Kcal / kg

Analytical Components

Crude protein 24.0%, crude fat 13.0%, crude fibre 2.5%, crude ash 6.5%, calcium 1.4%, phosphorus 0.95%, sodium 0.4%, potassium 0.5%, magnesium 0 , 1%, omega-6 fatty acids 3.0%, omega-3 fatty acids 0.3%.

Additives

Vitamins / kg: vitamin A (3a672a) 12000 IU, vitamin D3 (3a671) 1000 IU, vitamin E (3a700) 75 mg, vitamin B1 (3a821) 4 mg, vitamin B2 (3a825ii) 6 mg, vitamin B6 (3a831) 4 mg, biotin (3a880) 575 mcg, calcium D-pantothenate (3a841) 10 mg, niacin (3a314) 40 mg, vitamin B12 70 mcg, choline chloride (3a890) 60 mg, vitamin C (3a312) 20 mg. Trace elements / kg: iron (as 3b103, 3b106) 105 mg, copper (as 3b405, 3b406) 10 mg, zinc (as 3b603, 3b606, 3b607) 105 mg, manganese (as 3b502, 3b504) 25 mg, iodine (as 3b202 ) 2 mg, selenium (as 3b801, 3b8.12) 0.15 mg. Antioxidants, tocopherol extracts from vegetable oils 1b306 (i).

Delivery Information

We offer free delivery over £43

If you are in mainland UK then your order should always arrive with you on the next working day for orders placed before 2pm. If you are outside mainland UK then please allow 2 working days. For orders in the ROI, please allow 3–5 working days.

Would you like to provide your four-legged friend with an extra portion of health in a natural and balanced way? Then Happy Dog fit & vital is exactly the right thing for you - the five different protein components ensure a healthy variety of proteins, based on nature's example: salmon, sea fish, egg, lamb and poultry. Salmon is rich in essential omega-3 and omega-6 fatty acids - ideal for skin and coat. Digestible sea fish provides the body with many vitamins, while egg, biologically valuable protein and lamb, provide many important minerals. The recipe is rounded off by particularly nutritious poultry, which serves as a supplier of essential trace elements. Happy Dog fit & vital Medium Adult is perfectly tailored to the needs of adult, medium-sized dogs up to 25 kg. The balanced and delicious complete food is based on the unique Happy Dog Natural Life Concept® and is enriched with valuable New Zealand mussels. Important omega-3 and omega-6 fatty acids are good for the skin and coat. The very digestible recipe is ideal for normally active dogs from 11 to 25 kg. - Supports the immune system - Optimal for skin and coat - Highly digestible protein variety - Supports the joints - 24/13 protein fat content - Wheat-free recipe

Feeding Guide

See our portion guide based on weight and activity.

Composition

Animal proteins* (14 % poultry, 4 % lamb), maize, maize flour, rice,barley, oils and fats, fish meal (5 %, of which 50 % salmon meal), haemoglobin*, hydrolysed protein, beet pulp* (desugared), apple pomace*, potassium chloride, yeasts*, sodium chloride, seaweed*, linseed (0.16 %), dried whole egg (0.12 %), milk thistle, mussel meat* (0.02 %), yeasts* (extract), artichoke, dandelion, ginger (0.016 %) birch leaves, stinging nettle, camomile, coriander, rosemary, sage, liquorice root, thyme (total dried herbs: 0.16 %). *dried. Metabolizable energy: 1550 KJ / 100g; 3710 Kcal / kg

Analytical Components

Crude protein 24.0%, crude fat 13.0%, crude fibre 2.5%, crude ash 6.5%, calcium 1.4%, phosphorus 0.95%, sodium 0.4%, potassium 0.5%, magnesium 0 , 1%, omega-6 fatty acids 3.0%, omega-3 fatty acids 0.3%.

Additives

Vitamins / kg: vitamin A (3a672a) 12000 IU, vitamin D3 (3a671) 1000 IU, vitamin E (3a700) 75 mg, vitamin B1 (3a821) 4 mg, vitamin B2 (3a825ii) 6 mg, vitamin B6 (3a831) 4 mg, biotin (3a880) 575 mcg, calcium D-pantothenate (3a841) 10 mg, niacin (3a314) 40 mg, vitamin B12 70 mcg, choline chloride (3a890) 60 mg, vitamin C (3a312) 20 mg. Trace elements / kg: iron (as 3b103, 3b106) 105 mg, copper (as 3b405, 3b406) 10 mg, zinc (as 3b603, 3b606, 3b607) 105 mg, manganese (as 3b502, 3b504) 25 mg, iodine (as 3b202 ) 2 mg, selenium (as 3b801, 3b8.12) 0.15 mg. Antioxidants, tocopherol extracts from vegetable oils 1b306 (i).

We offer free delivery over £43

Mainland UK orders placed before 2pm arrive next working day. Outside mainland UK: allow 2 working days. ROI: 3–5 working days.

Having spent £'s over the years, everything from raw to freeze dried etc. I finally came across Happy Dog and haven't looked back, she loves it and her poos are so much better!

Tammy

Absolutely no skin problems since changing to Happy Dog novel protein diets.

Lloyd

I've just ordered my elimination diet dog food, would like to say there are improvements already!

Irene

Don't just take our word for it!

Made with novel and rare proteins designed to ease skin and stomach sensitivities.

Try for Free Today!

Having spent £'s over the years, everything from raw to freeze dried etc. I finally came across Happy Dog and haven't looked back, she loves it and her poos are so much better!

Tammy

Absolutely no skin problems since changing to Happy Dog novel protein diets.

Lloyd

I've just ordered my elimination diet dog food, would like to say there are improvements already!

Irene

Don't just take our word for it!

Made with novel and rare proteins designed to ease skin and stomach sensitivities.

Try for Free Today!

Loved by 220,000+ dogs across the UK

With over 220,000+ customers, we’ve perfected recipes using high-quality ingredients to suit even the fussiest eaters and sensitive tummies.

Try a free sample of our dry or wet food—just cover shipping—and enjoy our 30-day taste guarantee for total peace of mind.

Pet food advice and guidance, supported by real experts

Why Does Every Dog Seem Allergic These Days?

Discover how diet, environment, and genetics cause food sensitivities — and why novel protein and hypoallergenic dog food can calm itchy skin.

Germany’s Best Brands 2025 & Top Pet Brands 2025

Award-winning hypoallergenic and single protein dog food — see why Happy Dog was voted among Germany’s best brands for quality and value.

Food Intolerance in Dogs – Understanding Causes & Finding the Right Diet

Learn how to identify intolerances and use elimination diets with novel protein dog food to ease itching, improve digestion, and restore comfort.

Skin Health & Nutrition — Why Novel Proteins Matter

Soothe itching and boost skin health naturally with novel protein and hypoallergenic dog food — perfect for elimination diets and sensitivities.

Read Our Blog

Why Choose Happy Dog UK?

For over 50 years, we've been producing premium nutrition, specialising in novel and single-protein diets for healthy skin and digestion.

We’re trusted by pet parents across Europe. From a small family business to Germany’s leading dog food brand, we’ve refined premium nutrition for decades.

Natural Life Concept®: up to 90% animal protein in total protein, balanced nutrients, and natural ingredients for everyday health.

Thermostufenmix® gently preserves vitamins, minerals and flavour for a consistent, wholesome bowl.

“80% meat” ≠ 80% protein—fresh meat is ~75% water. We prioritise high animal-protein contribution in total protein and match levels to your dog’s needs.

Independently run, produced in Bavaria, and sourced from regional partners for short routes, quality, and traceability.