I decided to put Rocco on Kangaroo as a change from raw and as he has a sensitive stomach. It is an excellent alternative to raw!
Stomach
Dog Food Storage Bin - £9.99
Dog Food Storage Bin - £9.99
(5398)
A simple way to store your dog food. Select the 43 litre if you want to put 10kg or more and the 21 litre bin if you want to store less than 10kg's. * Design might vary.
In stock – Get it by 03 Nov
Quantity
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Next day delivery £4.99
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Free delivery £43+
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30 day taste guarantee
The Happy Dog Story
From a small family business to Germany’s best dog food brand, Happy Dog has been perfecting premium nutrition for over 50 years—trusted by pet parents everywhere!
It took me a year to find food that suited my dog. After learning about novel proteins, she’s like a new dog – happy, itch-free, with healthy skin and loads of energy. Switching to Happy Dog was the best decision I’ve made.
Novel Proteins
I moved to this after a lot of issues with my dog's tummy – he loves it.
Tummy issues
Mabel has allergies but since she's been on ostrich she's been the best she's been in nearly 2 years.
Allergies
My dog loves the food and it doesn’t make her itch like previous foods we have tried.
Itching relief
So I tried the trial bag first and my itchy Patterdale stopped scratching within two days of being on it full time.
Trial success
Product Information
Feeding Guide
See our portion guide based on weight and activity.
Delivery Information
We offer free delivery over £43
If you are in mainland UK then your order should always arrive with you on the next working day for orders placed before 2pm. If you are outside mainland UK then please allow 2 working days. For orders in the ROI, please allow 3–5 working days.
Feeding Guide
See our portion guide based on weight and activity.
We offer free delivery over £43
Mainland UK orders placed before 2pm arrive next working day. Outside mainland UK: allow 2 working days. ROI: 3–5 working days.
200,000+ Happier Dogs
Having spent £'s over the years, everything from raw to freeze dried etc. I finally came across Happy Dog and haven't looked back, she loves it and her poos are so much better!
Tammy
Absolutely no skin problems since changing to Happy Dog novel protein diets.
Lloyd
I've just ordered my elimination diet dog food, would like to say there are improvements already!
Irene
Don't just take our word for it!
Made with novel and rare proteins designed to ease skin and stomach sensitivities.
Try for Free Today!
200,000+ Happier Dogs
4.8/5
4.8/5
Having spent £'s over the years, everything from raw to freeze dried etc. I finally came across Happy Dog and haven't looked back, she loves it and her poos are so much better!
Tammy
Absolutely no skin problems since changing to Happy Dog novel protein diets.
Lloyd
I've just ordered my elimination diet dog food, would like to say there are improvements already!
Irene
Don't just take our word for it!
Made with novel and rare proteins designed to ease skin and stomach sensitivities.
Try for Free Today!
Loved by 200,000+ dogs across the UK
With over 200,000+ customers, we’ve perfected recipes using high-quality ingredients to suit even the fussiest eaters and sensitive tummies.
Try a free sample of our dry or wet food—just cover shipping—and enjoy our 30-day taste guarantee for total peace of mind.
Why Choose Happy Dog UK?
For over 50 years, we've been producing premium nutrition, specialising in novel and single-protein diets for healthy skin and digestion.
We’re trusted by pet parents across Europe. From a small family business to Germany’s leading dog food brand, we’ve refined premium nutrition for decades.
Natural Life Concept®: up to 90% animal protein in total protein, balanced nutrients, and natural ingredients for everyday health.
Thermostufenmix® gently preserves vitamins, minerals and flavour for a consistent, wholesome bowl.
“80% meat” ≠ 80% protein—fresh meat is ~75% water. We prioritise high animal-protein contribution in total protein and match levels to your dog’s needs.
Independently run, produced in Bavaria, and sourced from regional partners for short routes, quality, and traceability.
Pet food advice and guidance, supported by real experts
Why Does Every Dog Seem Allergic These Days?
Discover how diet, environment, and genetics cause food sensitivities — and why novel protein and hypoallergenic dog food can calm itchy skin.
Read More
Germany’s Best Brands 2025 & Top Pet Brands 2025
Award-winning hypoallergenic and single protein dog food — see why Happy Dog was voted among Germany’s best brands for quality and value.
Read More
Food Intolerance in Dogs – Understanding Causes & Finding the Right Diet
Learn how to identify intolerances and use elimination diets with novel protein dog food to ease itching, improve digestion, and restore comfort.
Read More
Skin Health & Nutrition — Why Novel Proteins Matter
Soothe itching and boost skin health naturally with novel protein and hypoallergenic dog food — perfect for elimination diets and sensitivities.
Read More
