Novel Protein Trial Pack (352)

Name: Novel Protein Trial Pack
Brand: Happy Dog
Availability: OutOfStock
Rating: 4.5 (352 reviews)

Improves Skin & CoatNovel Protein DietStops the Itching

Start small and see which novel protein works. Just cover shipping and try risk-free with our 30-day guarantee.

Just pay £4.99 shipping · 30-day taste guarantee

1 Select your food choice:

2 Choose your protein:

In stock — get it by Fri 22 May

Use code at checkout *T&Cs apply

🛡️ 30-day guarantee 🩺 Vet recommended Rated 4.8/5 ⭐ over 6,000 reviews

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Available only when you order your trial today.

✨ Find your dog's protein

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Pure Kangaroo Wet food Composition

Kangaroo Meat and Kangaroo by-products (kangaroo heart, meat, lungs and larynx) *, minerals. Metabolizable energy: 395 KJ / 100g; 945 Kcal / kg

Analytical components

Crude protein 11%, crude fat 6.1%, crude ash 1.7%, calcium 0.53%, crude fibre 0.4%, phosphorus 0.35%, moisture 79.8%

Calcium as dry matter basis : 2.57%

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Pure Ostrich Wet food Composition

Ostrich Meat and Ostrich by-products (ostrich muscle meat, ostrich innards) *, minerals. Metabolizable energy: 350 KJ / 100g; 830 Kcal / kg

Analytical components

Crude protein 11.8%, crude fat 5.2%, crude ash 0.5%, crude fibre 0.5%, calcium 0.41%, phosphorus 0.28%, moisture 79.8%

Calcium as dry matter basis : 1.82%

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Pure Horse Wet food Composition:

Horse Meat and Horse by-products (70% - horse hearts, horse lungs, horse meat, horse stomach, horse liver)**, minerals **)(Recipe contains 29.8% drinking water)

Analytical components: Crude protein 11.6%, crude fat 5.0%, crude ash 2.0%, crude fibre 0.4%, calcium 0.32%, phosphorus 0.19%, moisture 79%

Calcium as dry matter basis : 1.70%

————

Pure Goat Wet food Composition

Goat Meat and Goat by-products (goat heart, meat, lung, liver and larynx) *, minerals. Metabolisable energy: 480 KJ / 100g; 1140 Kcal / kg

Analytical components

Crude protein 11.7%, crude fat 6.3%, crude ash 1.1%, crude fiber 0.2%, calcium 0.18%, phosphorus 0.17%, moisture 79.9%

Calcium as dry matter basis : 0.82%

————

Ostrich - Dry Food:

Potato flakes* (48%), ostrich protein* (18%), potato protein*, sunflower oil, sugar beet molasses (desugared)*, hydrolysed liver, apple pomace* (0.8%), rapeseed oil, sea salt, yeast (extract)*. (* dried) Metabolisable energy: 1460 KJ/100g; 3490 Kcal/kg

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Crude protein 20%, crude fat 10%, crude fibre 3%, crude ash 7.5%, calcium 1.35%, phosphorus 0.95%, sodium 0.35%, omega-6 fatty acids 2.6%, omega-3 Fatty acids 0.28%

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Ostrich - Small Breed Dry Food:

Potatoes*, ostrich protein* (16 %), potato protein*, oils and fats, hydrolysed protein, beet pulp* (desugared), apple pomace*, sodium chloride, yeasts* (extract) *dried

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Crude protein 24.0 %, crude fat 12.0 %, crude fibre 2.5 %, crude ash 8.5 %, calcium 1.3 %, phosphorus 0.95 %, sodium 0.45 %, omega-6 fatty acids 2.5 %, omega-3 fatty acids 0.3 %

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Horse - Dry food:

Potato*, horse protein* (17.5%), potato protein*, sunflower oil, beet molasses pulp* (desugared), liver hydrolysate, rapeseed oil, apple pomace*, sodium chloride, yeast* (extracted)*) dried

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Crude protein 21.0%, crude fat 10.0%, crude fibre 3.0%, crude ash 10.0%, calcium 1.6%, phosphorus 1.2%, sodium 0.4%, potassium 0.9%, magnesium 0 .1%, omega-6 fatty acids 2.5%, omega-3 fatty acids 0.3%

––––––––––––––––––––––––––––––

Horse - Small Breed Dry Food:

Crude protein 24.0%, crude fat 12.0%, crude fibre 2.5%, crude ash 9.0%, calcium 2.0%, phosphorus 1.2%, sodium 0.3%, omega-6 fatty acids 4.0 %, omega-3 fatty acids 0.4%

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Potato*, horse protein* (15.5%), potato protein*, oils and fats, beet molasses pulp* (desugared), hydrolysed protein, apple pomace*, yeast* (extracted)*) dried

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Please see product page for full ingredient breakdown.

Orders placed before 6:30pm Mon–Fri

Free delivery for orders over £43 otherwise £4.99
UK Mainland
Next Day Delivery
NI & Highlands
Two Day Delivery
Republic of Ireland
3–5 Working Days

What other dog owners say

“It gave me back my dog”

My dog suffered from severe skin allergies since she was 18 months old. She’s 7 now and has spent most of her life unbearably itchy. At times I wondered if it was cruel to keep her while she was suffering so badly. I started Happy Dog Africa at the end of January after being offered a free trial. I figured it was worth a shot as by this point I’d already tried raw, hypoallergenic and almost every potion known to man! Just over 5 months later and I’m not sure I have the same dog! Progress wasn’t instant, but gradually and positively she began to change. Her hair grew back, her sparkle came back and about a month ago she started bringing me her ball to play. She’d stopped instigating play a couple of years ago as invariably it would cause an itch fit. Anyway, here’s Martha Moo 5 months apart. I 100% recommend you try Happy Dog! It gave me back my dog.

Àllie Douglas

Skin allergies

90% clearer skin since switching

She has had a 90% clear skin since I have been feeding happy dog. Kangaroo and wild game. Would definitely recommend to others with problem skin and hot spots.

Samantha Holmes

Skin & hot spots

The best we’ve tried for her sensitive belly

Dexy has had problems with a sensitive belly for over a year. The vet recommended a new protein. Happy Dog Ostrich dry has been the best we have tried and her poos have been so much better. She also loves the little treats.

Eileen McCurdy

Sensitive tummy

A huge turnaround – happier and healthier

I can only say positive things about Happy Dog. Moses has suffered from food allergies amongst other things for most of his four and a half years. Last October things took a turn for the worst and we couldn’t keep any food inside the poor boy, it was terribly worrying. In December our wonderful vet recommended we try kangaroo meat…it was a huge hit with Mo, and again on the vet’s recommendation we began to introduce Happy Dog Africa (ostrich) into his diet. Overall he seems happier and healthier on this diet, and although there is the odd hiccup with stool consistency, there has been a HUGE improvement in this area. At one point before starting this diet I feared we would lose him, but there’s been a huge turnaround!! Not only that, the service they provide is exceptional. A big thank you to all at Happy Dog!

Sara

Food allergies

A brilliant alternative to raw

I decided to put Rocco on Kangaroo as a change from raw and as he has a sensitive stomach. It is an excellent alternative to raw!

Sue

Sensitive stomach

Like a new dog: itch-free and full of energy

It took me a year to find food that suited my dog. After learning about novel proteins, she’s like a new dog – happy, itch-free, with healthy skin and loads of energy. Switching to Happy Dog was the best decision I’ve made.

Tina

Novel proteins

Sorted his tummy troubles – he loves it

I moved to this after a lot of issues with my dog’s tummy – he loves it.

Tara

Tummy issues

The best she’s been in nearly 2 years

Mabel has allergies but since she’s been on ostrich she’s been the best she’s been in nearly 2 years.

Natalie

Allergies

No more itching, unlike other foods

My dog loves the food and it doesn’t make her itch like previous foods we have tried.

Paula

Itching relief

Stopped scratching within two days

So I tried the trial bag first and my itchy Patterdale stopped scratching within two days of being on it full time.

Nancy

Trial success

For fussy and sensitive dogs

Stop wasting money on dog food.

Bought a food your dog wouldn't eat? Then another that didn't agree with them? Try Happy Dog first. The food is free, you just cover the £4.99 postage.

Does this sound like your cupboard?

If you are nodding at two or more, the trial was made for you.

Half a bag left that they wouldn't touch

A new food every few months

Tins opened, sniffed and walked away from

Paying for a full bag just to find out

A food they ate, but that didn't agree with them

Toppers and treats just to get them eating

The maths

What it costs to find out if your dog will eat it

	Free trial pack	12.5kg bag, bought blind	12 tins, bought blind
Upfront cost	£4.99 postage. The food is free.	£69.99	£42.99
What you get	2 x 400g tins or an 800g to 1kg bag	12.5kg of dry food	12 x 400g tins
If your dog won't eat it	Money back	Stuck in the cupboard	Stuck in the cupboard
Most you can lose	£0	£69.99	£42.99

4.9/5 on Trustpilot

A protein your dog has never eaten

Start with Kangaroo

Kangaroo is the protein almost no UK dog has been exposed to before, which is exactly what you want when the usual proteins keep letting you down. The tin has only one ingredient: kangaroo.

Kangaroo meat and kangaroo by-products, minerals. Nothing else.

No chicken, beef, lamb, wheat or soya

Prefer dry? Africa is ostrich, one novel protein, nine ingredients

Wet trial pack

2 x 400g tins

Kangaroo Pure, free. £4.99 postage.

Start with Kangaroo

Prefer another protein? The trial pack also comes in Ostrich, Goat or Horse wet food, and Ostrich or Horse dry. Every one is a single animal most dogs have never eaten.

No catch

Why the trial is the cheaper way to find out

Finding a food your dog will actually eat should not cost a full bag every time you guess wrong.

1

You stop paying to guess

Every full bag bought on a hunch is a bet. If your dog turns their nose up, it ends up at the back of the cupboard.

With the trial: two tins or a small bag, free. You only pay the £4.99 postage.

2

There is nothing to cancel

Plenty of free trials quietly turn into a subscription you have to remember to stop.

With the trial: no subscription. One trial pack, one payment, done.

3

If they won't eat it, you get your money back

Fussy dogs are fussy. Sometimes even the right food gets a no.

With the trial: a 30-day taste guarantee. Tell us and we refund you.

4

It is genuinely different

If your dog has already worked through chicken, beef and lamb, another bag of the same proteins is unlikely to change much.

With the trial: Pure Kangaroo, a single protein most dogs have never eaten.

5

You can stop thinking about dog food every week

The point is to find the food that sticks, then stop starting again.

With the trial: if they love it, you know exactly what to order next.

What the £4.99 is

The food is free. The £4.99 is the postage.

You get two 400g tins of wet food, or an 800g to 1kg bag of dry, at no charge. The £4.99 covers next day tracked delivery to your door.

No subscription and nothing to cancel. If your dog won't eat it, you get your money back.

4.8 /5 on Feefo

5,900+ verified reviews

4.9/5

4.9/5 on Trustpilot50+ years of sensitive recipesVet recommendedMoney back if your dog disagrees

In their own words

They'd tried food after food. Then one stuck.

Owners who had spent years, and plenty of money, trying foods, on the one their dog stayed on.

4.9/5 on Trustpilot

Exceptional on Feefo
5,900+ verified reviews

After trying for 6 years to find a dog food

"After trying for 6 years to find a dog food that works for my dog with severe allergies I cannot praise this company enough! We have been using a mix of wet and dry food for 3 months and in that time have not had one single tummy upset."

Jan Davies · Trustpilot · September 2026

Our dog had quite severe skin allergies

"Our dog had quite severe skin allergies round her eyes and our vet recommended we try a new protein for her, kangaroo. Since moving her on to Happy Dog she is indeed a happy allergy free dog!"

Caryn Miller · Trustpilot · September 2026

This dog food has changed my life

"He is allergic to chicken and turkey so finding single protein dog food such as kangaroo and ostrich has been a game changer. So far we have had no flare ups. I can't rate this food highly enough."

Gill Oza · Trustpilot · September 2026

4.8 / 5 Exceptional

5,900+ verified Feefo reviews from people who actually bought the food.

Read them on Feefo

The best we've tried for her sensitive belly

"Dexy has had problems with a sensitive belly for over a year. The vet recommended a new protein. Happy Dog Ostrich dry has been the best we have tried and her poos have been so much better."

Eileen McCurdy · Feefo · Ostrich dry

It gave me back my dog

"I started Happy Dog Africa at the end of January after being offered a free trial. By this point I'd already tried raw, hypoallergenic and almost every potion known to man! Just over 5 months later and I'm not sure I have the same dog."

Àllie Douglas · Feefo · Africa

Read all reviews:Trustpilot →Feefo →

Before you decide

The questions owners ask before they try it

Is the food really free?

Yes. The food in the trial pack costs nothing. The £4.99 covers packing and postage.

What does the £4.99 pay for?

Packing and next day tracked delivery. The food itself is free.

Is there a subscription?

No. One trial, one payment. Nothing to cancel.

What if my dog won't eat it?

Tell us within 30 days and you get your money back.

Can I order more than one trial?

The free trial is one per household. If you have two dogs, or want to try a second protein, get in touch and we will sort out the best option.

Country/region

What other dog owners say

Does this sound like your cupboard?

What it costs to find out if your dog will eat it

Start with Kangaroo

Why the trial is the cheaper way to find out

You stop paying to guess

There is nothing to cancel

If they won't eat it, you get your money back

It is genuinely different

You can stop thinking about dog food every week

The food is free. The £4.99 is the postage.

They'd tried food after food. Then one stuck.

The questions owners ask before they try it

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