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Soft Snack New Zealand (Lamb) 100g

Soft Snack New Zealand (Lamb) 100g

5 Star Review

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Next day delivery £4.99 | Free delivery £43+ | 30 day taste guarantee

The Happy Dog Story

From a small family business to Germany’s best dog food brand, Happy Dog has been perfecting premium nutrition for over 50 years—trusted by pet parents everywhere!

German Customer Award 2025/26 Top Pet Brand 2025 — Dietary Dog Food Germany’s Best Brand 2025
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Sue
5 out of 5 stars

I decided to put Rocco on Kangaroo as a change from raw and as he has a sensitive stomach. It is an excellent alternative to raw!

Sue

Stomach

Tara
5 out of 5 stars

I moved to this after a lot of issues with my dog's tummy – he loves it.

Tara

Tummy issues

Natalie
5 out of 5 stars

Mabel has allergies but since she's been on ostrich she's been the best she's been in nearly 2 years.

Natalie

Allergies

Paula
5 out of 5 stars

My dog loves the food and it doesn’t make her itch like previous foods we have tried.

Paula

Itching relief

Nancy
5 out of 5 stars

So I tried the trial bag first and my itchy Patterdale stopped scratching within two days of being on it full time.

Nancy

Trial success

Product Information

Introducing our Soft Snack New Zealand – a delectable, gluten-free indulgent snack designed to pamper your beloved four-legged companion.

These soft, juicy, heart-shaped snacks are perfect for spoiling your pet or offering a delightful treat between meals. Made with fine lamb and easily digestible rice, they are exceptionally gentle on the stomach and intestines, making them an ideal choice for sensitive and discerning dogs of medium and large breeds.

Our snacks are gluten-free and sized to suit the needs of these special dogs. As with all our products, they contain no added sugar or preservatives. The resealable bag ensures lasting freshness, so your furry friend can enjoy wonderful moments of pure enjoyment with every bite.

Treat your dog to the exquisite flavours of Soft Snack New Zealand!

17.5/5.5 protein/fat content

Feeding Guide

See our portion guide based on weight and activity.

Coming soon

Ingredients

Composition

Derivatives of vegetable origin, lamb protein* (15 %), rice, maize flour, maize, rice protein*, hydrolysed protein, sunflower oil, potassium chloride, yeasts*, sodium chloride, seaweed*, linseed, mussel meat*, yeasts* (extract) *dried

Analytical Components

Crude protein 17.5 %, crude fat 5.5 %, crude fibre 1.5 %, crude ash 8.0 %, moisture 14 %

Delivery Information

We offer free delivery over £43

If you are in mainland UK then your order should always arrive with you on the next working day for orders placed before 2pm. If you are outside mainland UK then please allow 2 working days. For orders in the ROI, please allow 3–5 working days.

Introducing our Soft Snack New Zealand – a delectable, gluten-free indulgent snack designed to pamper your beloved four-legged companion.

These soft, juicy, heart-shaped snacks are perfect for spoiling your pet or offering a delightful treat between meals. Made with fine lamb and easily digestible rice, they are exceptionally gentle on the stomach and intestines, making them an ideal choice for sensitive and discerning dogs of medium and large breeds.

Our snacks are gluten-free and sized to suit the needs of these special dogs. As with all our products, they contain no added sugar or preservatives. The resealable bag ensures lasting freshness, so your furry friend can enjoy wonderful moments of pure enjoyment with every bite.

Treat your dog to the exquisite flavours of Soft Snack New Zealand!

17.5/5.5 protein/fat content

Feeding Guide

See our portion guide based on weight and activity.

Coming soon

Composition

Derivatives of vegetable origin, lamb protein* (15 %), rice, maize flour, maize, rice protein*, hydrolysed protein, sunflower oil, potassium chloride, yeasts*, sodium chloride, seaweed*, linseed, mussel meat*, yeasts* (extract) *dried

Analytical Components

Crude protein 17.5 %, crude fat 5.5 %, crude fibre 1.5 %, crude ash 8.0 %, moisture 14 %

We offer free delivery over £43

Mainland UK orders placed before 2pm arrive next working day. Outside mainland UK: allow 2 working days. ROI: 3–5 working days.

Who is
Happy Dog?

For over 50 years, we've been producing premium nutrition, specialising in novel and single-protein diets for healthy skin and digestion!

Award Winning

From a small family business to Germany’s best dog food brand, Happy Dog has been perfecting premium nutrition for over 50 years—trusted by pet parents everywhere!

Premium Nutrition - no fads

Happy Dog’s Natural Life Concept® delivers premium nutrition with up to 90% animal protein, essential nutrients, and natural ingredients—keeping your dog healthy from nose to tail!

Gentle Cooking Process

Crafted in Bavaria using our Thermostufenmix® process, Happy Dog dry food preserves essential nutrients for a wholesome, balanced, and delicious meal every time!

The Meat Content Myth: What Really Matters

Ever heard less is more? In pet food, that’s often the case. The industry loves its marketing buzzwords, and meat content is just another one. Here’s the truth: meat is 75% water. So when a food claims to be 80% meat, that doesn’t mean 80% protein—once the water’s gone, the real protein content is closer to 20%.

At Happy Dog, we cut through the noise. Our dry food delivers up to 90% animal protein in total protein content, ensuring real, digestible nutrition—not just clever numbers on a label. Because what matters isn’t how much meat goes in—it’s the quality of the protein and matching how much protein your dog needs to their activity levels.

Family-Owned, Locally Sourced, Truly Transparent

At Happy Dog, we’re a family-run business, not a corporate giant like Mars or Nestlé. We produce our own food in Bavaria, sourcing high-quality ingredients from local farmers instead of white-labelling from mass manufacturers like Golden Acres. With short delivery routes for freshness, carefully selected meats, and premium regional ingredients, we ensure transparency, sustainability, and real quality in every bite—because your dog deserves the best.

Sample Offer Image

Loved by 200,000+ dogs across the UK

With over 200,000+ customers, we’ve perfected recipes using high-quality ingredients to suit even the fussiest eaters and sensitive tummies.

Try a free sample of our dry or wet food—just cover shipping—and enjoy our 30-day taste guarantee for total peace of mind.

Why Choose Happy Dog UK?

For over 50 years, we've been producing premium nutrition, specialising in novel and single-protein diets for healthy skin and digestion.

We’re trusted by pet parents across Europe. From a small family business to Germany’s leading dog food brand, we’ve refined premium nutrition for decades.
Natural Life Concept®: up to 90% animal protein in total protein, balanced nutrients, and natural ingredients for everyday health.
Thermostufenmix® gently preserves vitamins, minerals and flavour for a consistent, wholesome bowl.
“80% meat” ≠ 80% protein—fresh meat is ~75% water. We prioritise high animal-protein contribution in total protein and match levels to your dog’s needs.
Independently run, produced in Bavaria, and sourced from regional partners for short routes, quality, and traceability.
Feefo Exceptional