I decided to put Rocco on Kangaroo as a change from raw and as he has a sensitive stomach. It is an excellent alternative to raw!
Stomach
Soft Snack India (Vegetarian) 100g
“We switched to a novel protein and within a week our dog was off Apoquel. It has made such a difference to her skin and Happy Dog have gone above and beyond to help me.”
Emma C
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The Happy Dog Story
From a small family business to Germany’s best dog food brand, Happy Dog has been perfecting premium nutrition for over 50 years—trusted by pet parents everywhere!
It took me a year to find food that suited my dog. After learning about novel proteins, she’s like a new dog – happy, itch-free, with healthy skin and loads of energy. Switching to Happy Dog was the best decision I’ve made.
Novel Proteins
I moved to this after a lot of issues with my dog's tummy – he loves it.
Tummy issues
Mabel has allergies but since she's been on ostrich she's been the best she's been in nearly 2 years.
Allergies
My dog loves the food and it doesn’t make her itch like previous foods we have tried.
Itching relief
So I tried the trial bag first and my itchy Patterdale stopped scratching within two days of being on it full time.
Trial success
Product Information
Indulge your beloved pet with our heart-shaped, soft snack - Happy Dog India. This delightful treat is perfect for pampering your furry friend or serving as a delectable in-between meal. It features a harmonious blend of easily digestible rice and peas, enhanced with the valuable qualities of cranberries, coconut, and turmeric, providing a truly exquisite taste experience for even the most discerning gourmets.
Our vegetarian snack is not only a delight for the taste buds but also an excellent choice for sensitive and demanding medium to large breed dogs. It comes highly recommended by veterinarians for those with food intolerances. Rest assured, these snacks are crafted without added sugar or preservatives and are equipped with a resealable pouch to ensure lasting freshness. Treat your furry friend to a delightful pampering session!
Please note that this product is supplementary food intended for adult dogs.
12,5/4 protein/fat content
Feeding Guide
See our portion guide based on weight and activity.
Ingredients
Composition
Analytical Components
Delivery Information
We offer free delivery over £43
If you are in mainland UK then your order should always arrive with you on the next working day for orders placed before 2pm. If you are outside mainland UK then please allow 2 working days. For orders in the ROI, please allow 3–5 working days.
Indulge your beloved pet with our heart-shaped, soft snack - Happy Dog India. This delightful treat is perfect for pampering your furry friend or serving as a delectable in-between meal. It features a harmonious blend of easily digestible rice and peas, enhanced with the valuable qualities of cranberries, coconut, and turmeric, providing a truly exquisite taste experience for even the most discerning gourmets.
Our vegetarian snack is not only a delight for the taste buds but also an excellent choice for sensitive and demanding medium to large breed dogs. It comes highly recommended by veterinarians for those with food intolerances. Rest assured, these snacks are crafted without added sugar or preservatives and are equipped with a resealable pouch to ensure lasting freshness. Treat your furry friend to a delightful pampering session!
Please note that this product is supplementary food intended for adult dogs.
12,5/4 protein/fat content
Feeding Guide
See our portion guide based on weight and activity.
Composition
Analytical Components
We offer free delivery over £43
Mainland UK orders placed before 2pm arrive next working day. Outside mainland UK: allow 2 working days. ROI: 3–5 working days.
Pet food advice and guidance, supported by real experts
Does Your Dog Need Hypoallergenic Food? Probably Not, Unless
Hypoallergenic dog food does not prevent allergies, and feeding it to a healthy dog can leave fewer options later. Who it is for and who it isn't, from the vets who make it.
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How to Run an Elimination Diet for Your Dog (and Why Most Fail)
The elimination diet is the only reliable test for food allergy in dogs. How long it takes, how to choose a novel protein, what nothing else really means, and what to do with the result.
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Dog Diarrhoea: What to Do Tonight and When to Call the Vet
Your dog has diarrhoea. What to do in the next 24 hours, what to feed, how long to wait, and the signs that mean a vet visit today. Written with the Happy Dog veterinary team.
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Why Does Every Dog Seem Allergic These Days?
Discover how diet, environment, and genetics cause food sensitivities — and why novel protein and hypoallergenic dog food can calm itchy skin.
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220,000+ Happier Dogs
Having spent £'s over the years, everything from raw to freeze dried etc. I finally came across Happy Dog and haven't looked back, she loves it and her poos are so much better!
Tammy
Absolutely no skin problems since changing to Happy Dog novel protein diets.
Lloyd
I've just ordered my elimination diet dog food, would like to say there are improvements already!
Irene
Don't just take our word for it!
Made with novel and rare proteins designed to ease skin and stomach sensitivities.
Try for Free Today!
220,000+ Happier Dogs
4.8/5
4.8/5
Having spent £'s over the years, everything from raw to freeze dried etc. I finally came across Happy Dog and haven't looked back, she loves it and her poos are so much better!
Tammy
Absolutely no skin problems since changing to Happy Dog novel protein diets.
Lloyd
I've just ordered my elimination diet dog food, would like to say there are improvements already!
Irene
Don't just take our word for it!
Made with novel and rare proteins designed to ease skin and stomach sensitivities.
Try for Free Today!
Loved by 220,000+ dogs across the UK
With over 220,000+ customers, we’ve perfected recipes using high-quality ingredients to suit even the fussiest eaters and sensitive tummies.
Try a free sample of our dry or wet food—just cover shipping—and enjoy our 30-day taste guarantee for total peace of mind.
Why Choose Happy Dog UK?
For over 50 years, we've been producing premium nutrition, specialising in novel and single-protein diets for healthy skin and digestion.
We’re trusted by pet parents across Europe. From a small family business to Germany’s leading dog food brand, we’ve refined premium nutrition for decades.
Natural Life Concept®: up to 90% animal protein in total protein, balanced nutrients, and natural ingredients for everyday health.
Thermostufenmix® gently preserves vitamins, minerals and flavour for a consistent, wholesome bowl.
“80% meat” ≠ 80% protein—fresh meat is ~75% water. We prioritise high animal-protein contribution in total protein and match levels to your dog’s needs.
Independently run, produced in Bavaria, and sourced from regional partners for short routes, quality, and traceability.
Find the right food for your pet
Trial Packs
Not sure which food is right for your dog? Our trial packs make it easy to find the perfect fit. Choose from a range of single-protein, grain-free options — all designed to support sensitive skin, digestion, and allergies.
Wet Dog Food
Struggling with your dog’s skin issues or food sensitivities? Our complete, 100% meat, single-protein wet food is grain-free, gentle on digestion, and designed to help reduce itching and allergies. With a variety of tasty flavours, a 30-Day Taste ...
Best sellers
Discover our best-selling dog food and treats, chosen by pet owners for their proven results in digestion, nutrition, and taste. From grain-free favourites to formulas for sensitive stomachs, these customer favourites deliver reliable, high-qualit...
Novel Protein Dog Food
Crafted with novel proteins like venison, kangaroo, and ostrich, our grain-free, single-protein dog food is ideal for dogs with allergies, intolerances, or digestive sensitivities. Vet-recommended and highly digestible, it’s available in dry food,...
Adult Dog Food
At Happy Dog, we offer top-quality adult dog food tailored to all sizes and activity levels. Whether your dog is highly active or has dietary sensitivities, our balanced recipes support overall health and vitality. With options including grain-fre...
Hypoallergenic Dog Food
If your dog struggles with itching, recurring ear infections, upset stomachs or a dull coat, the cause is often an ingredient in their food – most commonly a familiar protein like chicken or beef. Hypoallergenic dog food tackles this with limited-...
Dog food for overweight dogs
Support your dog's weight management with our low-fat, calorie-controlled recipes. Perfect for overweight or low-energy dogs, these formulas help maintain muscle mass while managing body fat. If your vet has recommended a specific diet, explore ou...
Senior Dog Food
Specially formulated for older dogs, our senior dog food supports easy digestion, weight management, and immune health. With moderate energy content and ingredients adapted to aging metabolism, it helps keep senior dogs comfortable and thriving.
Small Breed Dog Food
Specially crafted for small dogs up to 10 kg, our mini varieties feature small, easy-to-chew croquettes that support gentle digestion. With holistic nutrition from the Natural Life Concept®, it provides complete and balanced care for puppies, adul...
