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Happy Dog

Naturcroq Chicken & Rice

Naturcroq Chicken & Rice

5 Star Review
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Free Trial Offer £8.99 £0.00

  • 1kg of Naturcroq Chicken & Rice Dry Food
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*valid once per customer

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Low Stock, Next Day Delivery Available*
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Next day delivery £4.99 | Free delivery £43+ | 30 day taste guarantee

30 Day Taste Guarantee

  • Confident you’ll see a noticeable difference
  • Try a sample completely risk free.
  • If it’s not right for your pet, we’ll refund you

The Happy Dog Story

From a small family business to Germany’s best dog food brand, Happy Dog has been perfecting premium nutrition for over 50 years—trusted by pet parents everywhere!

German Customer Award 2025/26 Top Pet Brand 2025 — Dietary Dog Food Germany’s Best Brand 2025
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Sue
5 out of 5 stars

I decided to put Rocco on Kangaroo as a change from raw and as he has a sensitive stomach. It is an excellent alternative to raw!

Sue

Stomach

Tara
5 out of 5 stars

I moved to this after a lot of issues with my dog's tummy – he loves it.

Tara

Tummy issues

Natalie
5 out of 5 stars

Mabel has allergies but since she's been on ostrich she's been the best she's been in nearly 2 years.

Natalie

Allergies

Paula
5 out of 5 stars

My dog loves the food and it doesn’t make her itch like previous foods we have tried.

Paula

Itching relief

Nancy
5 out of 5 stars

So I tried the trial bag first and my itchy Patterdale stopped scratching within two days of being on it full time.

Nancy

Trial success

Product Information

Easily digestible natural food with poultry & rice for adult dogs

Does your dog have a sensitive stomach? Then he will love this balanced and wholesome complete food with the finest ingredients from nature in Bavaria. The delicious croquettes contain high-quality ingredients such as easily digestible poultry, very well digestible rice and, of course, healthy wholegrain cereals from the region.

Poultry provides your dog with high-quality animal protein and rice is a particularly stomach and intestinal-friendly source of carbohydrates. The whole grain products provide the body with important fibre. Furthermore, they regulate bowel activity, satiate and promote digestion. They can also support intestinal health. Whole grain products also provide many B vitamins, minerals such as magnesium, iron, selenium and zinc, and are full of complex carbohydrates.

 

The balanced, tasty dog ​​food is ideal for adult, normally active dogs of all breeds that tend to be sensitive, as the feeding of easily digestible poultry and rice has proven itself in such dogs. 

Feeding Guide

See our portion guide based on weight and activity.

Feeding guide

Feeding guide for Naturcroq Chicken & Rice

Ingredients

Composition

Poultry protein * (23%), rice flour (16%), whole grain maize, maize flour, whole grain barley, poultry fat, beet molasses schnitzel * (sugar-free), liver hydrolysate, apple pomace * (1.3%), sunflower oil (0.8%), beef fat, yeast * , Potassium chloride, rapeseed oil (0.2%), carrots *, sodium chloride, green oats *, sunflowers *, cress *, parsley *, (total green herbs: 0.3%); *) dried | Metabolisable energy: 1520 KJ / 100g; 3640 Kcal / kg (KJ / 100 g) 

Analytical Components

Crude protein 23.0%, crude fat 10.0%, crude fibre 2.0%, crude ash 5.5%, calcium 1.35%, phosphorus 0.8%, sodium 0.25%, potassium 0.55%, magnesium 0 .08%, omega-6 fatty acids 2.2%, omega-3 fatty acids 0.3%

Delivery Information

We offer free delivery over £43

If you are in mainland UK then your order should always arrive with you on the next working day for orders placed before 2pm. If you are outside mainland UK then please allow 2 working days. For orders in the ROI, please allow 3–5 working days.

Easily digestible natural food with poultry & rice for adult dogs

Does your dog have a sensitive stomach? Then he will love this balanced and wholesome complete food with the finest ingredients from nature in Bavaria. The delicious croquettes contain high-quality ingredients such as easily digestible poultry, very well digestible rice and, of course, healthy wholegrain cereals from the region.

Poultry provides your dog with high-quality animal protein and rice is a particularly stomach and intestinal-friendly source of carbohydrates. The whole grain products provide the body with important fibre. Furthermore, they regulate bowel activity, satiate and promote digestion. They can also support intestinal health. Whole grain products also provide many B vitamins, minerals such as magnesium, iron, selenium and zinc, and are full of complex carbohydrates.

 

The balanced, tasty dog ​​food is ideal for adult, normally active dogs of all breeds that tend to be sensitive, as the feeding of easily digestible poultry and rice has proven itself in such dogs. 

Feeding Guide

See our portion guide based on weight and activity.

Composition

Poultry protein * (23%), rice flour (16%), whole grain maize, maize flour, whole grain barley, poultry fat, beet molasses schnitzel * (sugar-free), liver hydrolysate, apple pomace * (1.3%), sunflower oil (0.8%), beef fat, yeast * , Potassium chloride, rapeseed oil (0.2%), carrots *, sodium chloride, green oats *, sunflowers *, cress *, parsley *, (total green herbs: 0.3%); *) dried | Metabolisable energy: 1520 KJ / 100g; 3640 Kcal / kg (KJ / 100 g) 

Analytical Components

Crude protein 23.0%, crude fat 10.0%, crude fibre 2.0%, crude ash 5.5%, calcium 1.35%, phosphorus 0.8%, sodium 0.25%, potassium 0.55%, magnesium 0 .08%, omega-6 fatty acids 2.2%, omega-3 fatty acids 0.3%

We offer free delivery over £43

Mainland UK orders placed before 2pm arrive next working day. Outside mainland UK: allow 2 working days. ROI: 3–5 working days.

Who is
Happy Dog?

For over 50 years, we've been producing premium nutrition, specialising in novel and single-protein diets for healthy skin and digestion!

Award Winning

From a small family business to Germany’s best dog food brand, Happy Dog has been perfecting premium nutrition for over 50 years—trusted by pet parents everywhere!

Premium Nutrition - no fads

Happy Dog’s Natural Life Concept® delivers premium nutrition with up to 90% animal protein, essential nutrients, and natural ingredients—keeping your dog healthy from nose to tail!

Gentle Cooking Process

Crafted in Bavaria using our Thermostufenmix® process, Happy Dog dry food preserves essential nutrients for a wholesome, balanced, and delicious meal every time!

The Meat Content Myth: What Really Matters

Ever heard less is more? In pet food, that’s often the case. The industry loves its marketing buzzwords, and meat content is just another one. Here’s the truth: meat is 75% water. So when a food claims to be 80% meat, that doesn’t mean 80% protein—once the water’s gone, the real protein content is closer to 20%.

At Happy Dog, we cut through the noise. Our dry food delivers up to 90% animal protein in total protein content, ensuring real, digestible nutrition—not just clever numbers on a label. Because what matters isn’t how much meat goes in—it’s the quality of the protein and matching how much protein your dog needs to their activity levels.

Family-Owned, Locally Sourced, Truly Transparent

At Happy Dog, we’re a family-run business, not a corporate giant like Mars or Nestlé. We produce our own food in Bavaria, sourcing high-quality ingredients from local farmers instead of white-labelling from mass manufacturers like Golden Acres. With short delivery routes for freshness, carefully selected meats, and premium regional ingredients, we ensure transparency, sustainability, and real quality in every bite—because your dog deserves the best.

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Loved by 200,000+ dogs across the UK

With over 200,000+ customers, we’ve perfected recipes using high-quality ingredients to suit even the fussiest eaters and sensitive tummies.

Try a free sample of our dry or wet food—just cover shipping—and enjoy our 30-day taste guarantee for total peace of mind.

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