Novel Protein Trial Pack (352)

Name: Novel Protein Trial Pack
Brand: Happy Dog
Availability: OutOfStock
Rating: 4.5 (352 reviews)

Improves Skin & CoatNovel Protein DietStops the Itching

Start small and see which novel protein works. Just cover shipping and try risk-free with our 30-day guarantee.

Just pay £4.99 shipping · 30-day taste guarantee

1 Select your food choice:

2 Choose your protein:

In stock — get it by Fri 22 May

Use code at checkout *T&Cs apply

🛡️ 30-day guarantee 🩺 Vet recommended Rated 4.8/5 ⭐ over 6,000 reviews

＋ Exclusive offers with your trial

Available only when you order your trial today.

✨ Find your dog's protein

Question 1 of 3 · 20 seconds

More payment options

|

Pure Kangaroo Wet food Composition

Kangaroo Meat and Kangaroo by-products (kangaroo heart, meat, lungs and larynx) *, minerals. Metabolizable energy: 395 KJ / 100g; 945 Kcal / kg

Analytical components

Crude protein 11%, crude fat 6.1%, crude ash 1.7%, calcium 0.53%, crude fibre 0.4%, phosphorus 0.35%, moisture 79.8%

Calcium as dry matter basis : 2.57%

————

Pure Ostrich Wet food Composition

Ostrich Meat and Ostrich by-products (ostrich muscle meat, ostrich innards) *, minerals. Metabolizable energy: 350 KJ / 100g; 830 Kcal / kg

Analytical components

Crude protein 11.8%, crude fat 5.2%, crude ash 0.5%, crude fibre 0.5%, calcium 0.41%, phosphorus 0.28%, moisture 79.8%

Calcium as dry matter basis : 1.82%

————

Pure Horse Wet food Composition:

Horse Meat and Horse by-products (70% - horse hearts, horse lungs, horse meat, horse stomach, horse liver)**, minerals **)(Recipe contains 29.8% drinking water)

Analytical components: Crude protein 11.6%, crude fat 5.0%, crude ash 2.0%, crude fibre 0.4%, calcium 0.32%, phosphorus 0.19%, moisture 79%

Calcium as dry matter basis : 1.70%

————

Pure Goat Wet food Composition

Goat Meat and Goat by-products (goat heart, meat, lung, liver and larynx) *, minerals. Metabolisable energy: 480 KJ / 100g; 1140 Kcal / kg

Analytical components

Crude protein 11.7%, crude fat 6.3%, crude ash 1.1%, crude fiber 0.2%, calcium 0.18%, phosphorus 0.17%, moisture 79.9%

Calcium as dry matter basis : 0.82%

————

Ostrich - Dry Food:

Potato flakes* (48%), ostrich protein* (18%), potato protein*, sunflower oil, sugar beet molasses (desugared)*, hydrolysed liver, apple pomace* (0.8%), rapeseed oil, sea salt, yeast (extract)*. (* dried) Metabolisable energy: 1460 KJ/100g; 3490 Kcal/kg

––

Crude protein 20%, crude fat 10%, crude fibre 3%, crude ash 7.5%, calcium 1.35%, phosphorus 0.95%, sodium 0.35%, omega-6 fatty acids 2.6%, omega-3 Fatty acids 0.28%

––––––––––––––––––––––––––––––

Ostrich - Small Breed Dry Food:

Potatoes*, ostrich protein* (16 %), potato protein*, oils and fats, hydrolysed protein, beet pulp* (desugared), apple pomace*, sodium chloride, yeasts* (extract) *dried

––

Crude protein 24.0 %, crude fat 12.0 %, crude fibre 2.5 %, crude ash 8.5 %, calcium 1.3 %, phosphorus 0.95 %, sodium 0.45 %, omega-6 fatty acids 2.5 %, omega-3 fatty acids 0.3 %

––––––––––––––––––––––––––––––

Horse - Dry food:

Potato*, horse protein* (17.5%), potato protein*, sunflower oil, beet molasses pulp* (desugared), liver hydrolysate, rapeseed oil, apple pomace*, sodium chloride, yeast* (extracted)*) dried

––

Crude protein 21.0%, crude fat 10.0%, crude fibre 3.0%, crude ash 10.0%, calcium 1.6%, phosphorus 1.2%, sodium 0.4%, potassium 0.9%, magnesium 0 .1%, omega-6 fatty acids 2.5%, omega-3 fatty acids 0.3%

––––––––––––––––––––––––––––––

Horse - Small Breed Dry Food:

Crude protein 24.0%, crude fat 12.0%, crude fibre 2.5%, crude ash 9.0%, calcium 2.0%, phosphorus 1.2%, sodium 0.3%, omega-6 fatty acids 4.0 %, omega-3 fatty acids 0.4%

––

Potato*, horse protein* (15.5%), potato protein*, oils and fats, beet molasses pulp* (desugared), hydrolysed protein, apple pomace*, yeast* (extracted)*) dried

––––––––––––––––––––––––––––––

Please see product page for full ingredient breakdown.

Orders placed before 6:30pm Mon–Fri

Free delivery for orders over £43 otherwise £4.99
UK Mainland
Next Day Delivery
NI & Highlands
Two Day Delivery
Republic of Ireland
3–5 Working Days

What other dog owners say

“It gave me back my dog”

My dog suffered from severe skin allergies since she was 18 months old. She’s 7 now and has spent most of her life unbearably itchy. At times I wondered if it was cruel to keep her while she was suffering so badly. I started Happy Dog Africa at the end of January after being offered a free trial. I figured it was worth a shot as by this point I’d already tried raw, hypoallergenic and almost every potion known to man! Just over 5 months later and I’m not sure I have the same dog! Progress wasn’t instant, but gradually and positively she began to change. Her hair grew back, her sparkle came back and about a month ago she started bringing me her ball to play. She’d stopped instigating play a couple of years ago as invariably it would cause an itch fit. Anyway, here’s Martha Moo 5 months apart. I 100% recommend you try Happy Dog! It gave me back my dog.

Àllie Douglas

Skin allergies

90% clearer skin since switching

She has had a 90% clear skin since I have been feeding happy dog. Kangaroo and wild game. Would definitely recommend to others with problem skin and hot spots.

Samantha Holmes

Skin & hot spots

The best we’ve tried for her sensitive belly

Dexy has had problems with a sensitive belly for over a year. The vet recommended a new protein. Happy Dog Ostrich dry has been the best we have tried and her poos have been so much better. She also loves the little treats.

Eileen McCurdy

Sensitive tummy

A huge turnaround – happier and healthier

I can only say positive things about Happy Dog. Moses has suffered from food allergies amongst other things for most of his four and a half years. Last October things took a turn for the worst and we couldn’t keep any food inside the poor boy, it was terribly worrying. In December our wonderful vet recommended we try kangaroo meat…it was a huge hit with Mo, and again on the vet’s recommendation we began to introduce Happy Dog Africa (ostrich) into his diet. Overall he seems happier and healthier on this diet, and although there is the odd hiccup with stool consistency, there has been a HUGE improvement in this area. At one point before starting this diet I feared we would lose him, but there’s been a huge turnaround!! Not only that, the service they provide is exceptional. A big thank you to all at Happy Dog!

Sara

Food allergies

A brilliant alternative to raw

I decided to put Rocco on Kangaroo as a change from raw and as he has a sensitive stomach. It is an excellent alternative to raw!

Sue

Sensitive stomach

Like a new dog: itch-free and full of energy

It took me a year to find food that suited my dog. After learning about novel proteins, she’s like a new dog – happy, itch-free, with healthy skin and loads of energy. Switching to Happy Dog was the best decision I’ve made.

Tina

Novel proteins

Sorted his tummy troubles – he loves it

I moved to this after a lot of issues with my dog’s tummy – he loves it.

Tara

Tummy issues

The best she’s been in nearly 2 years

Mabel has allergies but since she’s been on ostrich she’s been the best she’s been in nearly 2 years.

Natalie

Allergies

No more itching, unlike other foods

My dog loves the food and it doesn’t make her itch like previous foods we have tried.

Paula

Itching relief

Stopped scratching within two days

So I tried the trial bag first and my itchy Patterdale stopped scratching within two days of being on it full time.

Nancy

Trial success

For dogs that are still itching

You changed the food. Then changed it again. And your dog is still scratching.

Different bag, different brand, and underneath it the same chicken, beef or lamb. Changing the label does not change what he is eating. This time, change the protein: one animal your dog has almost certainly never eaten.

Does this sound like your dog?

If you are nodding at three or more, keep reading.

Scratching that never fully stops

Licking or chewing their paws

Ear problems that keep coming back

Loose stools more weeks than not

Chewing at the base of the tail

You have already changed food and it did not last

4.9/5 on Trustpilot

A protein your dog has never eaten

Start with Kangaroo

Kangaroo is the protein almost no UK dog has been exposed to before, which is exactly what you want when the usual proteins keep letting you down. The tin has only one ingredient: kangaroo.

Kangaroo meat and kangaroo by-products, minerals. Nothing else.

No chicken, beef, lamb, wheat or soya

Prefer dry? Africa is ostrich, one novel protein, nine ingredients

Wet trial pack

2 x 400g tins

Kangaroo Pure, free. £4.99 postage.

Start with Kangaroo

Prefer another protein? The trial pack also comes in Ostrich, Goat or Horse wet food, and Ostrich or Horse dry. Every one is a single animal most dogs have never eaten.

Why it keeps coming back

Why the last switch might not have worked

Feed a dog the same protein every day for years and sometimes his immune system gets it wrong and decides that protein is the problem. Switching brands rarely fixes it, because nearly every food is built on the same few animals. Six ways that plays out:

1

You changed the brand, not the protein

Most "sensitive" and "hypoallergenic" dog foods on the shelf are still built on chicken, beef or lamb, and those three are the proteins dogs react to most often. New food, same protein, same result.

This time: one animal, and one your dog has almost certainly never eaten.

2

You cut the grain instead of the meat

Grain-free was the obvious move. But dogs react to the animal protein far more often than to the cereal, so swapping rice for potato while the chicken stays put changes nothing that matters.

This time: it is the protein that changes. Everything else in the recipe is there to carry it, not compete with it.

3

The recipe had several proteins in it

"With chicken" on the front only needs a small amount of chicken inside. "Meat and animal derivatives" is usually a blend. Three or four animal proteins in one bowl means that if the itching carries on, you still do not know which one is doing it.

This time: one animal. The tin lists that animal's meat and by-products, plus minerals. That is the whole panel.

4

Something else kept the old protein coming

Dental chews, training treats, a crust of toast, the cheese wrapped round a tablet. One of those most days is enough to keep a reaction going while the main meal looks clean.

This time: for the length of the trial, the new protein and nothing else. If it goes in their mouth, check the label first.

5

You paid for a full bag to find out

Every switch so far has meant buying a big order on a guess. If the dog turned their nose up, that money was gone, and the next switch got harder to justify. Half of the "it didn't work" stories are really "they wouldn't eat it".

This time: a free trial pack, two 400g tins or an 800g to 1kg bag of dry, for £4.99 postage. Find out whether your dog will eat it before you spend on a bag.

6

It may not have been the food at all

Pollen, dust mites and fleas cause itching too. The only way to separate food from everything else is a clean, single-protein diet held for long enough. If nothing changes, that is a real answer to take to your vet.

This time: finding out whether food is the problem costs £4.99, not another full bag.

Check it yourself

Kangaroo next to the two things you have probably already tried

	Happy Dog Kangaroo	Hydrolysed veterinary diet	Supermarket "sensitive" recipe
Protein source	Kangaroo, one animal, named	Chicken or soya, chemically broken down	Usually chicken or "meat derivatives"
One named animal
Has your dog eaten it before?	Almost certainly not	Yes, in a different form	Almost certainly yes
New to your dog
Real meat, not hydrolysed
Ingredient list	Kangaroo meat and kangaroo by-products (heart, meat, lungs, larynx), minerals	Long complicated ingredient list	Long complicated ingredient list
Number of ingredients	1 plus minerals	Typically 20 or more	Typically 20 or more
Prescription needed	Not needed	Usually	Not needed
No prescription
Cost to find out	£4.99 postage	Vet visit plus full bag	Full bag

What the £4.99 is

The food is free. The £4.99 is the postage.

Two 400g tins of wet food, or an 800g to 1kg bag of dry, at no charge. The £4.99 covers next day tracked delivery. No subscription attached and nothing to cancel.

Find out whether your dog will eat it before you buy a bag. If he will not, you get your money back.

4.8 /5 on Feefo

5,900+ verified reviews

4.9/5

4.9/5 on Trustpilot50+ years of sensitive recipesVet recommendedMoney back if your dog disagrees

In their own words

Different bag, same scratching. Different protein, different story.

Owners who'd tried everything, on what happened when their dog switched to a protein it had never eaten.

4.9/5 on Trustpilot

Exceptional on Feefo
5,900+ verified reviews

After trying for 6 years to find a dog food

"After trying for 6 years to find a dog food that works for my dog with severe allergies I cannot praise this company enough! We have been using a mix of wet and dry food for 3 months and in that time have not had one single tummy upset."

Jan Davies · Trustpilot · September 2026

Our dog had quite severe skin allergies

"Our dog had quite severe skin allergies round her eyes and our vet recommended we try a new protein for her, kangaroo. Since moving her on to Happy Dog she is indeed a happy allergy free dog!"

Caryn Miller · Trustpilot · September 2026

This dog food has changed my life

"He is allergic to chicken and turkey so finding single protein dog food such as kangaroo and ostrich has been a game changer. So far we have had no flare ups. I can't rate this food highly enough."

Gill Oza · Trustpilot · September 2026

4.8 / 5 Exceptional

5,900+ verified Feefo reviews from people who actually bought the food.

Read them on Feefo

The best we've tried for her sensitive belly

"Dexy has had problems with a sensitive belly for over a year. The vet recommended a new protein. Happy Dog Ostrich dry has been the best we have tried and her poos have been so much better."

Eileen McCurdy · Feefo · Ostrich dry

It gave me back my dog

"I started Happy Dog Africa at the end of January after being offered a free trial. By this point I'd already tried raw, hypoallergenic and almost every potion known to man! Just over 5 months later and I'm not sure I have the same dog."

Àllie Douglas · Feefo · Africa

Read all reviews:Trustpilot →Feefo →

Before you decide

The questions owners like you ask first

What if my dog will not eat it?

That is what the trial is for. You find out for £4.99 postage rather than a full bag. If he turns his nose up, tell us and you get your money back.

I have already tried a hypoallergenic food. Why would this be different?

Most of them are still built on chicken, beef or lamb. Our trial proteins are animals your dog has almost certainly never eaten, and there is only one animal in the tin. Different label is not the same as different protein.

How long before I should expect to see anything?

Keep the new protein as the only thing going in, treats included, for the length of the trial. Most owners who see a change see it within a few weeks. If nothing changes, that is a useful answer to take to your vet, because it may not be the food.

Is there a subscription attached?

No. The trial is a one-off. Nothing to cancel.

Kangaroo or ostrich?

Either. Both are single-animal recipes most UK dogs have never eaten. Kangaroo wet is the one most owners of scratching dogs start with; ostrich comes as wet or dry. If the first one is not the one, there are more novel proteins behind it.

Basket

Novel Protein Trial Pack (352)

What other dog owners say

Does this sound like your dog?

Start with Kangaroo

Start with Ostrich