4.8/5 (193,000+ Customers)
Discover the Difference a Single Protein Diet Can Make
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Backed by our 30 Day Taste Guarantee
Which Protein To Choose?
🦘 Kangaroo
Lean, exotic protein
for allergy-prone
dogs
More Info
🪶 Ostrich
Low-fat, novel protein
for skin
& digestion
More Info
🐐 Goat
Gentle, hypoallergenic,
perfect for sensitive
tummies
More Info
🐴 Horse
Ultra-rare protein, ideal
for severe
intolerances
More Info
🦘 Kangaroo
🪶 Ostrich
🐐 Goat
🐴 Horse
(5398)
Novel Protein Trial Pack
Novel Protein Trial Pack
Rare, high-quality single-protein diets that improves skin health, reduces intolerance and allergy risks while supporting sensitive stomachs.
July's Trial Offer
1 x 1kg/800g Dry Food
or 2 x 400g Wet Food
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Ingredients
Ingredients
Kangaroo - Wet Food:
Meat and animal by-products (kangaroo heart, meat, lungs and larynx)
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Crude protein 11%, crude fat 6.1%, crude ash 1.7%, calcium 0.53%, crude fibre 0.4%, phosphorus 0.35%, moisture 79.8%
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Goat - Wet Food:
Meat and animal by-products (goat heart, meat, lung, liver and larynx) *, minerals
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Crude protein 11.7%, crude fat 6.3%, crude ash 1.1%, crude fibre 0.2%, calcium 0.18%, phosphorus 0.17%, moisture 79.9%
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Horse - Wet Food:
Meat and animal by-products (70% - horse hearts, horse lungs, horse meat, horse stomach, horse liver)**, minerals
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Crude protein 11.6%, crude fat 5.0%, crude ash 2.0%, crude fibre 0.4%, calcium 0.32%, phosphorus 0.19%, moisture 79%
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Ostrich - Wet Food:
Meat and animal by-products (ostrich muscle meat, ostrich innards) *, minerals.
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Crude protein 11.8%, crude fat 5.2%, crude ash 0.5%, crude fibre 0.5%, calcium 0.41%, phosphorus 0.28%, moisture 79.8%
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Ostrich - Dry Food:
Potato flakes* (48%), ostrich protein* (18%), potato protein*, sunflower oil, sugar beet molasses (desugared)*, hydrolysed liver, apple pomace* (0.8%), rapeseed oil, sea salt, yeast (extract)*. (* dried) Metabolisable energy: 1460 KJ/100g; 3490 Kcal/kg
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Crude protein 20%, crude fat 10%, crude fibre 3%, crude ash 7.5%, calcium 1.35%, phosphorus 0.95%, sodium 0.35%, omega-6 fatty acids 2.6%, omega-3 Fatty acids 0.28%
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Ostrich - Small Breed Dry Food:
Potatoes*, ostrich protein* (16 %), potato protein*, oils and fats, hydrolysed protein, beet pulp* (desugared), apple pomace*, sodium chloride, yeasts* (extract) *dried
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Crude protein 24.0 %, crude fat 12.0 %, crude fibre 2.5 %, crude ash 8.5 %, calcium 1.3 %, phosphorus 0.95 %, sodium 0.45 %, omega-6 fatty acids 2.5 %, omega-3 fatty acids 0.3 %
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Horse - Dry food:
Potato*, horse protein* (17.5%), potato protein*, sunflower oil, beet molasses pulp* (desugared), liver hydrolysate, rapeseed oil, apple pomace*, sodium chloride, yeast* (extracted)*) dried
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Crude protein 21.0%, crude fat 10.0%, crude fibre 3.0%, crude ash 10.0%, calcium 1.6%, phosphorus 1.2%, sodium 0.4%, potassium 0.9%, magnesium 0 .1%, omega-6 fatty acids 2.5%, omega-3 fatty acids 0.3%
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Horse - Small Breed Dry Food:
Crude protein 24.0%, crude fat 12.0%, crude fibre 2.5%, crude ash 9.0%, calcium 2.0%, phosphorus 1.2%, sodium 0.3%, omega-6 fatty acids 4.0 %, omega-3 fatty acids 0.4%
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Potato*, horse protein* (15.5%), potato protein*, oils and fats, beet molasses pulp* (desugared), hydrolysed protein, apple pomace*, yeast* (extracted)*) dried
––––––––––––––––––––––––––––––
Please see product page for full ingredient breakdown.
193,000+ Happier dogs with
Healthy Skin, Stomachs & Coat
Rare, high-quality single-protein diets that reduce intolerance and allergy risks while supporting sensitive stomachs and improving skin health. Vet-recommended and backed by our Taste Guarantee.
What Our Customers Say
So I tried the trial bag first and my itchy Patterdale stopped scratching within two days of being on it full time.
Mabel has allergies but since she's been on ostrich she's been the best she's been in nearly 2 years
I moved to this after a lot of issues with my dogs tummy - he loves it.
I recommend this food 100%. It saved my babies life when she lost half her body weight. We tried everything else. She loves this food & is now gaining weight.
My Daisy is a very fussy eater.
I went for the trial pack of wet dog food in kangaroo, she loves it.
I decided to put Rocco on Kangaroo as a change from raw and as he has a sensitive stomach. It is an excellent alternative to raw!
My dog loves the food and it doesn’t make her itch like previous foods we have tried.
Quality Guaranteed
Quality and trust are at the heart of everything we do — it’s why we’re committed to excellence in every product and complete transparency in every decision. Happy Dog is:
Premium Human Grade Meat
Only premium grade muscle meat and nutrient-rich offal are used
Proudly made in Germany
Still a family run business since 1965
Award winning
Multi-award winning products with Futter Tester De
Third party tested
Independent checks for peace and mind
30 Day Taste Guarantee
Try it risk-free—if your dog doesn’t love their food, get your money back.
How Does Happy Dog Compare?
Free Trial Pack
No Trial Pack
30 Day Taste Guarantee
Risk Of Wasting Money
Novel Proteins - Like Ostrich & Kangaroo
Uses Common Proteins Like Chicken
Grain Free & Nutritionally Complete
Contains Fillers Like Soy
Vet Formulated & Made By Us
3rd Party Manufactured
Single Protein Diets - Perfect For Allergies
Mixed Protein Diets To Save Costs
Who is
Happy Dog?
For over 50 years, we've been producing premium nutrition, specialising in novel and single-protein diets for healthy skin and digestion!
Award Winning
From a small family business to Germany’s best dog food brand, Happy Dog has been perfecting premium nutrition for over 50 years—trusted by pet parents everywhere!
Premium Nutrition - no fads
Happy Dog’s Natural Life Concept® delivers premium nutrition with up to 90% animal protein, essential nutrients, and natural ingredients—keeping your dog healthy from nose to tail!
Gentle Cooking Process
Crafted in Bavaria using our Thermostufenmix® process, Happy Dog dry food preserves essential nutrients for a wholesome, balanced, and delicious meal every time!
The Meat Content Myth: What Really Matters
Ever heard less is more? In pet food, that’s often the case. The industry loves its marketing buzzwords, and meat content is just another one. Here’s the truth: meat is 75% water. So when a food claims to be 80% meat, that doesn’t mean 80% protein—once the water’s gone, the real protein content is closer to 20%.
At Happy Dog, we cut through the noise. Our dry food delivers up to 90% animal protein in total protein content, ensuring real, digestible nutrition—not just clever numbers on a label. Because what matters isn’t how much meat goes in—it’s the quality of the protein and matching how much protein your dog needs to their activity levels.
Family-Owned, Locally Sourced, Truly Transparent
At Happy Dog, we’re a family-run business, not a corporate giant like Mars or Nestlé. We produce our own food in Bavaria, sourcing high-quality ingredients from local farmers instead of white-labelling from mass manufacturers like Golden Acres. With short delivery routes for freshness, carefully selected meats, and premium regional ingredients, we ensure transparency, sustainability, and real quality in every bite—because your dog deserves the best.
Your dog deserves the best ingredients
Gluten & Grain Free Recipes
No artificial flavours or colours
Non GMO
100% natural
Novel protein diets that improve skin health, reduce allergies and support sensitive stomachs. Try our vet-recommended range today with a Free Trial, backed by our Taste Guarantee!
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Reduces Intolerance Risk
Rare proteins like Ostrich and Kangaroo reduce allergy and intolerance risks, as dogs are less likely to have encountered them before.
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Improves Digestion
Our high-quality ingredients improve digestion and nutrient absorption, ensuring your dog stays active, healthy, and full of energy while eating less food.
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Vet Recommended
Vet-approved for sensitive dogs, offering peace of mind that your dog is getting the best nutrition to support their health, energy, and overall happiness.
“My dog was allergic to almost everything, leaving her sick and fur-less for two years until we discovered Happy Dog Kangaroo, which transformed her health completely—it's the best food, and I can't thank you enough for it.” – Sharon, July 2024
“I've given my dogs Happy Dog Africa as part of their daily food for about five years. Recently I have written a book on my Border Collies entitled 'A Handful of Border Collies'. In that book I waxed lyrical about my secret ingredient for a great diet Ostrich aka Africa. I have basically eliminated a dodgy tummy. Sophie is 10.5 now and has only ever been sick once.” - David, June 2024
